Third-and fourth-line tile dealers switch to custom-made homes: how to achieve a "soft landing"?

From the dealer's point of view, the ceramic tile industry has a natural advantage in "cross-border" custom furniture. For example, like the agent head brand, the storefront area of ceramic tile and customization industry is equivalent to the investment in early distribution. For another example, the customers of the two are the same, and the retail end is mainly consumers, so the original marketing methods can be directly applied, such as community explosion, alliance marketing, intervention in local assembly companies, designer marketing and so on.

In order to support different dealers to complete the "soft landing" of transformation, the exploration of brands has never stopped. Through the six supporting operation systems and the "Four Six" training system, I Lejia provides technical and experience guidance for franchisees, innovative design and product structure, environmentally-friendly plates and other details that meet the needs of the times, as well as platform efficiency optimization such as supply chain and intelligent data, effectively improving the on-site conversion rate, order volume and customer unit price of dealers.

Of course, what really urges dealers to make up their minds to make customization is actually the change of consumption habits. Now the post-80s and post-90s like high-quality and cost-effective products, but at the same time they are busy with their work and have no time to take care of the complicated decoration process. They just want to "have a complete home", so the traditional way of selling materials and products in the past is becoming more and more impracticable, and the mode of "one-stop shopping" and "carrying a bag to stay" has become the mainstream trend.

A common phenomenon is that many "disappeared" original tile owners, original finished furniture, floors and wooden door dealers have also begun to customize their homes. Even ceramic manufacturers themselves are marching into the field of furniture customization, once again showing the general trend of customization+. However, compared with the "curve saving the country" exploration of ceramic tiles and customized furniture, dealers have the privilege of "one step" transformation to customized home. Whether to break the border and seize the entrance has always been in the hands of dealers. The problem is that there are not many opportunities for "latecomers".