Traditional Culture Encyclopedia - Traditional virtues - What is eBay’s value proposition?
What is eBay’s value proposition?
eBay's value proposition is that only by inviting customers and partners to participate in the analysis and decision-making process can the development of the enterprise be most effectively promoted.
eBay created its own success on the wasteland of rules, systems, and trust.
The origin of this success comes from the value judgment of "human nature is good". It is born before strategy, business model, and profit model. On this basis, it derives rules, guides actions, and creates a sense of security for all parties involved.
Ultimately, people trust the Internet as a trading platform.
As former eBay CEO Meg Whitman said: eBay's success proves that values ??are not abstract ideas, but necessary tools.
In the process of managing expansion, it is necessary to continuously stimulate and maintain the power of values ????that promote eBay's development.
To expand, you need to maintain flexibility and openness. You must understand that what worked in the past may not necessarily apply to the current situation. If you want to move forward, you have to give up some things you like. To expand, you need to face it calmly.
to ambiguous and unpredictable environments.
We can illustrate this with fishing: you can never fish in the same river.
Because the weather is constantly changing, the water flow may be fast and slow, various small insects are constantly metabolizing, the fish are more and less, swimming faster and slower, and the degree of hunger is also changing.
To be a good angler, you have to adapt to every situation by making adjustments on the fly.
What worked last week may not work today.
If you want to catch fish, you need to choose the right river at the right time and use the right fly.
I believe eBay's success proves that values ??are not abstract ideas but necessary tools.
There are more than 1 million people on eBay, although they are not employees of eBay, but most of their lives depend on transactions conducted on eBay.
People have said this to me time and time again: "eBay changed my life." The company has helped countless people succeed in the work they love.
Sometimes it can even help people with disabilities to support themselves. What these people cannot do in the physical market, they can do in eBay's online market - compete fairly with healthy people.
eBay is a very unique place where many ideas, people and actions come together.
Throughout the business world, more and more companies are talking about the importance of using the Internet to create communities, not just customer bases (Customer Base).
These communities come in all shapes and sizes, including those selling hybrid cars, medicines, gardening tools, and even diapers.
Apple's distribution channel was once a self-contained store model; today, Apple has created a very active and powerful source of innovation by empowering thousands of external application developers, members of this large community
Tens of thousands of applications have been developed for the iPhone.
This is an example of the power of values.
In these best communities, you will find that human nature is good, and community members work together, share results, listen to each other, and create valuable products and services together.
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