What's the difference between new retail and traditional retail?

Physical store upgrade and digital sales model

# Meijia Expo

Transition from offline sales to two-line integration

With the penetration of the Internet into all aspects of our lives, customers' consumption patterns are also quietly changing. In order to retain customers, physical stores should make changes according to customers' needs. The new retail operation is both online and offline, online store operation and offline retail interaction. Online and offline integration is a major feature of new retail operations, and online publicity and offline commercial services have become an integral part of new retail operations. Efforts to achieve online and offline integration and multi-pronged management are the core of new retail management and an important way of new retail management.

The new retail formats are rich and colorful, which can not only reflect the current new consumption trends and hot spots, but also conform to the quality and personalized consumption trends. This requires retailers not only to pay attention to the collection of online information, the attention of supply and the excavation of consumer demand, but also to the promotion of offline goods, the follow-up of promotional activities and the improvement of value-added services.

The development of online and offline integration will be a long-term trend. This business model of "1+ 1 greater than 2" means that there are online stores and offline stores. The purpose of combining up and down is to go far beyond the economic benefits brought by only doing online stores or physical stores, sell products to a greater extent, and solve the inventory pressure.

The functions of online channels are mainly embodied in providing consumers with inquiry and pre-understanding functions. With consumers' pursuit of high-quality goods, online pre-experience functions are less and less, and offline experience functions are getting stronger and stronger. Consumers can experience in physical stores and enhance their sense of experience. A single offline sales increment is difficult and the space is very limited. Only by supplementing the shortcomings on the line can the physical store meet the convenient consumption needs of customers.