Traditional Culture Encyclopedia - Traditional virtues - Which cottage brand is the real "Yonghe Soymilk"? Seek an answer
Which cottage brand is the real "Yonghe Soymilk"? Seek an answer
Cottage Yonghe soybean milk swept across the mainland, and when it comes to Yonghe soybean milk, everyone is no stranger. Yonghe Soymilk was first established in the second section of Yonghe Road in Taiwan Province Province in 1950s, and has been expanding its market ever since. 1982, Yonghe Soymilk entered the mainland and registered the trademark of "Yonghe Soymilk" in the mainland. In 2005, "Yonghe Jitu" trademark was recognized as "China well-known trademark". At present, Yonghe Food (China) Co., Ltd. is the only enterprise in Chinese mainland that registered the trademark of Yonghe Soymilk, and registered the trademark of Yonghe Soymilk in Taiwan Province Province, Hongkong, Thailand, the European Union and other regions and countries. With the promotion of popularity, many merchants take advantage of the legal loopholes in the market and related trademarks to play the "edge ball" of well-known brands. Now, in addition to the "Yonghe Soymilk" from Taiwan Province Province, there are a large number of cottage Yonghe in the market, mostly local enterprises in Chinese mainland, such as He Yonghe Soymilk, traditional Yonghe Soymilk and King Yonghe Soymilk. They have nothing to do with Yonghe Province in Taiwan Province. In addition to the "addition method" (such as the traditional Yonghe soybean milk, Yonghe soybean milk king), there are alternative methods, such as Yonghe soybean milk, Yongsi soybean milk and Yongji soybean milk. Some of these cottage Yonghe Soymilk have been in business for more than ten years, so that some consumers with low brand awareness are kept in the dark and mistakenly regard such cottage brands as authentic Yonghe Soymilk. To make matters worse, food safety incidents frequently broke out in these cottage stores, which brought harm to consumers' health. After the accident, consumers all pointed the finger at "Yonghe Soymilk", and the authentic Yonghe brought indelible stains. Warm reminder: The shocking shanzhai incident of "Yonghe Soymilk" brand stimulates people's nerves. So, how to tell what is the authorized store of Yonghe Soymilk? It is understood that Yonghe Soymilk official website lists authorized stores in all cities. Click on your location to determine whether there is an authorized store. "Yonghe Soymilk" authorized store and logo In addition, the logo of Yonghe Soymilk is also one of the ways to judge. In the logo of Yonghe Soymilk, there are four Chinese characters: Doubao and Yonghe Soymilk with straw hats, which are obviously different from similar brands in the market, such as Changhe Yonghe Soymilk, Yongsi Soymilk and Lailai Yonghe Soymilk, in terms of images, fonts and colors.
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