Case analysis: Please analyze the case in Chinese, about 300 words. Thank you quickly!

Ten years ago, Mr. Zhang started to run his company, named Shanghai Ceramics Company. Mainly used for manufacturing and selling pottery. This company has a clay supplier in the suburbs of Shanghai. Mr. Zhang sells products through his own shop. His career is very successful. After a while, because many travelers were interested in Mr. Zhang's products, customers' orders increased greatly, and even other stores placed orders. Mr. Zhang began to do wholesale business. He hired many workers to produce and sell these pottery. One day, another clay supplier contacted him and said that they could provide better clay and hoped to use their clay. So far, many suppliers have contacted Mr. Zhang. The company has many clay and transportation service providers. At first, he recorded the information of products, customers and suppliers in a notebook, and then he hired an IT engineer to build a simple data system, which runs in the computer system and records customers (customer ID, name, address, etc. ) and products (product ID, color, technology, description, etc. ) Mr. Zhang still operates the procurement and transportation of raw materials manually. A year later, the database was established, and the company made great progress in its career and had more innovative products. The company also employs more excellent management and production planning talents. Mr. Zhang wants to expand his career. He contacted Japanese and American businessmen who wanted to import the company's products, and he also wanted to export goods.

Mr. Zhang learned about IT information. He believes that information systems can help his company. Now he wants to know how to use IT personnel to advance his career. He also knows about enterprise resource planning, internet and e-commerce, but he is not sure whether his company will use these modern technologies and systems. He needs help.

Some information about Mr. Zhang's company

work

Make pottery pots and other pottery-related products and sell them to people who are looking for better substitutes. These products should have different characteristics and higher quality.

competitive strategy

The company should replace the leadership cost with differentiation, and look for it in the advanced social market (customers looking for special things) through the professional distribution channels of advanced products.

This product should be hand-made by arts and crafts artists with high-quality clay, based on Shanghai traditional design, and sent to dealers by professional transportation companies.