What is business data analysis?

Business data analysis is to change from potential customers to value customers of e-commerce websites when users have buying behavior. E-commerce websites generally store users' transaction information, including purchase time, purchase goods, purchase quantity and payment amount. In their own database, so that we can analyze their trading behavior according to the operating data of the website to estimate the value of each customer and the possibility of expanding marketing for each customer.

Compared with the traditional retail industry, the biggest feature of e-commerce is that it can be monitored and improved through data. Through the data, we can see where users come from, how to organize products to achieve a good conversion rate, and how efficient you are in advertising. Every small change based on data analysis improves your ability to make money bit by bit, so the data analysis of e-commerce websites is particularly important.