What are the top ten marketing strategies

First, the price is suitable for the public strategy:

Price positioning is also an important factor affecting the success or failure of marketing. For realistic and honest consumers in China, the price directly affects their buying behavior. The so-called suitable for the public, first, the price of the product should be recognized by the consumer groups where the product is located; Second, the value of the product should be equivalent to the price of many similar products; Third, after determining the sales price, the profit rate should be comparable to that of many operators who operate similar products.

Second, the efficacy priority strategy:

Among China people's buying motives, the first one is realistic motivation. If any marketing wants to succeed, the first thing is to have a product with good efficacy. Therefore, the first strategy of marketing is the efficacy priority strategy, that is, the efficacy of products is regarded as the first factor affecting the marketing effect, and the quality and efficacy optimization of products are given priority.

Third, the brand promotion strategy:

The so-called brand promotion strategy is to improve and enhance all the factors that affect the brand, and to improve the brand awareness and reputation through various forms of publicity. Brand promotion needs both quantity and quality. Seeking quantity means constantly expanding popularity and seeking quality, that is, constantly improving reputation.

Fourth, the stimulus source strategy:

The so-called stimulus source strategy is a strategy that takes consumers as the source of marketing, constantly stimulates consumers' purchasing needs and desires through marketing activities, and realizes the maximum service to consumers.

Five, the appearance strategy:

The strategy of self-presentation is to take a real person's use of a product as a case and spread it to other consumers through publicity to stimulate consumers' desire to buy. There are usually tabloids, publicity activities, case TV features and so on.