Why are traditional festivals in China not as popular as those in the West? Is it related to media hype?

Sadness. What makes a nation really strong and prosperous is culture. Without 5,000 years of Chinese culture and its continuous inheritance and development, there would be no prosperity today. There are many carriers and manifestations of culture. Traditional festivals are a kind of admiration and inheritance of traditional culture. However, in contemporary times, many people in China have lost their enthusiasm for traditional culture and gradually lost their instinctive reaction to it. This is not because of the strong competition of foreign cultures, but because of ignorance. Traditional culture is slowly erased and forgotten in the trend of modernization, which is not only the sorrow of the country, but also the sorrow of the nation.