Brief introduction of swot analysis method

1, SWOT analysis, that is, situation analysis based on internal and external competitive environment and competitive conditions, lists all kinds of main internal strengths, weaknesses, external opportunities and threats closely related to the research object through investigation, and arranges them in matrix form, and then matches and analyzes all kinds of factors with the idea of system analysis, and draws a series of corresponding conclusions, usually decisions.

2.s (strength) is an advantage, W (weakness) is a disadvantage, O (opportunity) is an opportunity and T (threat) is a threat. According to the complete concept of enterprise competitive strategy, strategy should be an organic combination of what an enterprise can do (that is, the advantages and disadvantages of the organization) and what it can do (that is, the opportunities and threats of the environment).

3. By using this method, we can make a comprehensive, systematic and accurate study of the situation of the research object, so as to formulate corresponding development strategies, plans and countermeasures according to the research results.