How can beauty salons increase customer stickiness and prevent customer churn!

First of all, we should do a questionnaire survey and interview with the surrounding consumer groups to understand the interests and consumption of customers, and then understand and analyze our competitors. As the saying goes, know yourself and know yourself. Make an overall data analysis of these situations, and then plan and understand your own products and activities.

Secondly, publicity and promotion, in addition to traditional printed leaflets and cooperation with related brands, we should also make good use of new media. For example, the popular online celebrity live broadcast, community and so on. You can also use digital shelves, digital windows and other products for use demonstration and brand promotion. Through mobile phone clients, online stores, micro-stores and many social media platforms, online and offline seamless links to customers can be realized anytime and anywhere, and finally the online and offline omni-channel O2O business model based on mobile Internet can be realized.

Thirdly, to increase the frequency of consumption, we can add some regulations to the assessment of beauticians, and assess the customer arrival rate in their own hands, so that beauticians can better serve customers wholeheartedly. The purpose of customer's consumption is to meet her requirements. As long as she can meet her requirements, it is not a problem to spend again. We need to pay great attention to the personal level of beauticians here. In addition, we should consult more customer files, carry out some targeted activities for those customers who have not come for a long time, and also need to understand the deep reasons for customers' absence in order to retain customers in time.