How to understand the new business thinking under the Internet model

One of the "Internet +" business models: tools + community + business model

The development of the Internet has made the exchange of information more and more convenient, and it is easier for like-minded people to get together and form communities. At the same time, the Internet will be scattered around the stars of the scattered needs gathered on a platform to form a new **** the same needs, and formed the scale, to solve the value of reunion.

Today, the Internet is maturing into a new business model that is a hybrid model of "tools + community + e-commerce / micro business". For example, WeChat started out as a social tool, first filtered to a large number of target users through the core functions of their respective tool attributes/social attributes/value content, and then added community functions such as liking and commenting on the circle of friends, and then added commercial functions such as WeChat Pay, selected commodities, movie tickets, and cell phone bill recharging.

Why is this happening? Simply put, the tool is like a sharp blade, it can meet the user's pain point needs, used to do the entrance of the traffic, but it can not effectively precipitate fan users. Community is a relationship attribute, used to precipitate traffic; business is a transaction attribute, used to realize the value of traffic. The three seem to be three skins, but the logic of internal integration is integrated.

"Internet +" business model two: long-tail business model

Long-tail concept put forward by Chris Anderson, this concept describes the media industry from the sale of a large number of users for a small number of fist products, to the sale of a huge number of niche products change, although each niche product is relatively only generates small sales volumes. However, the total amount of niche product sales is comparable to the traditional sales model of selling a few fistfuls of products to a large number of users. The core of mass personalization through C2B is "more of less". So the long-tail model requires low inventory costs and a strong platform, and makes niche products easily accessible to interested buyers. For example, ZARA.

"Internet +" business model No. 3: cross-border business model

No matter what industry you are in, the rivals that really pose the greatest threat to you must not be the rivals within the industry now, but those outside the industry you can not see the competitors. -- Kevin Kelly, Internet prophet emperor

Ma Yun once said a very capricious words, he said, if the bank does not change, then we will change the bank, so the balance of treasure was born, the balance of treasure launched half a year scale close to 300 billion. Eagle not only did brisket, but also did kebabs, afternoon tea, pancakes, but also entered the nail; millet did cell phones, did TV, did agriculture, but also to do cars, smart homes.

Why can the Internet subvert traditional industries so quickly? Internet subversion is essentially the use of high efficiency to integrate inefficiency, the redistribution of the core elements of the traditional industry, but also the reconfiguration of production relations, and in this way to enhance the overall system efficiency. Internet companies through the reduction of intermediate links, reduce unnecessary losses in all channels, reduce the product from production to enter the hands of users need to go through to improve efficiency and reduce costs. Therefore, for Internet companies, as long as the traditional industry value chain to seize the inefficiency or high profit links, the use of Internet tools and Internet thinking, re-construction of the business value chain will have the opportunity to succeed.

Ma Huateng said in an internal speech: "When the Internet crosses the border to enter other fields, we think about how we can break the original traditional industry chain's benefit distribution model, and take out the party with the most benefits, so that we can reshuffle the cards. Anyway, this market originally did not have my interests, so it does not matter to let everyone make money." It is based on this kind of thinking, the birth of new business and profit model and new companies. And people who are in traditional industries are often very reluctant or unwilling to give up the vested interests brought about by relying on monopolies or information asymmetry when undergoing Internet transformation. Therefore, they tend to think more about the Internet only as a tool, thinking about how to improve organizational efficiency, how to improve the level of service, and more hope to obtain greater profits. So traditional enterprises in the transition process is very easy to resources, processes, as well as values of the boundaries that is hindered.

"Internet +" business model four: free business model

The Internet industry has never fought the price war, they come up free. Traditional enterprises to the transformation of the Internet, must be a deep understanding of this "free" behind the essence of the business logic in the end is what. Attention scarcity" era, how to "unlimited information" to obtain "limited attention", has become the core of the "Internet +" era of the The proposition. Scarcity of attention has led many Internet entrepreneurs to start to think of ways to compete for attention resources, and the most important thing is the flow of Internet products, with the flow to be able to use this as the basis for the construction of their own business model, so that the Internet economy is to attract the attention of the public as the basis for the creation of value, and then transformed into profit.

Many Internet companies are free, good products to attract a lot of users, and then through new products or services to different users, and then build a business model on this basis. For example, 360 security guards, QQ users and so on. Internet subversion of traditional enterprises is a common method of play in the traditional enterprises used to make money in the field of free, thus completely take away the traditional enterprise customer base, and then converted into traffic, and then use the extended value chain or value-added services to achieve profitability.

If there is a business model that can dominate the future market as well as crush the current market, it is the free model. Chris Anderson, the spiritual leader of the information age, summarizes the business models based on core services that are completely free in Free: The Future of Business: one is direct cross-subsidization, the second is a third-party marketplace, the third is free plus fees, and the fourth is purely free.

"Internet +" business model No. 5: O2O business model

In September 2012, Tencent CEO Ma Huateng mentioned in his speech at the Internet conference that the geographic location information of the mobile Internet brings a brand new opportunity, and this opportunity is O2O, the QR code is the key entrance to the online and offline. The QR code is the key entrance to bring the rich resources hidden in the back-end to the front-end, and O2O and QR code are the basic ability that mobile developers should have.

O2O is the English abbreviation for Online To Offline, which is narrowly understood as a business model of online transaction and offline experience consumption, mainly including two scenarios: one is online to offline, where users buy or book services online and then go to the offline merchant to enjoy the services on the spot, which is relatively more common at present; the other is offline to online, where users experience and select the goods through the offline physical store, and then enjoy the services through the offline physical store, which is more common at present. Experience and select the goods, and then through the online order to buy goods. Broad O2O is the integration of Internet thinking and traditional industries, the future development of O2O will break through the boundaries of online and offline, to realize the depth of integration between online and offline, virtual and real, the core of its model is based on equality, openness, interaction, iteration, **** enjoy Internet thinking, the use of high-efficiency, low-cost Internet information technology, transformation of the traditional industry chain of inefficient links.

Yu Gang, co-chairman of No.1 Store, believes that the core value of O2O is to make full use of the respective advantages of online and offline channels so that customers can realize omni-channel shopping. The value of online is that it is convenient, anytime, anywhere, and has a wide range of categories that are not limited by time, space and shelves. The value of offline is that the goods can be seen and touched, and instantly available. From this perspective, O2O should seamlessly integrate the value and advantages of the two channels, so that customers feel that each channel has value.

"Internet +" business model No. 6: platform business model

The world of the Internet is borderless, and the market is national and even global. The core of the platform business model is to create a large enough platform, with more diversified and diverse products, and more emphasis on user experience and closed-loop product design.

Zhang Ruimin's understanding of platform-type enterprises is to use the Internet platform, the enterprise can be enlarged, for the following reasons: first, the platform is open, can integrate a variety of resources around the world; secondly, the platform can allow all users to participate, to realize the zero distance between the enterprise and the user. In the Internet era, the user's needs are changing more and more quickly, more and more elusive, relying solely on the resources, talents and capabilities owned by the enterprise itself is difficult to quickly meet the user's personalized needs, which requires the opening of the enterprise's borders, to establish a larger business ecological network to meet the user's personalized needs. Through the platform to the fastest speed convergence of resources to meet the diversified personalized needs of users. So the essence of the platform model, is to create a multi-party **** win mutually beneficial ecosystem.