What is mobile e-commerce and what are its characteristics?

Mobile e-commerce is B2B, B2C or C2C e-commerce using mobile phones, PDA, PDA and other wireless terminals. It perfectly combines Internet, mobile communication technology, short-distance communication technology and other information processing technologies, so that people can carry out various business activities at any time and any place, and realize online and offline shopping transactions, online electronic payment, various trading activities, business activities, financial activities and related comprehensive service activities at any time and any place.

The characteristics of mobile e-commerce are:

1, convenient. The mobile terminal is not only a mobile communication tool, but also a mobile POS machine and a mobile bank ATM machine. Users can conduct e-commerce transactions and banking at any time and any place, including payment.

2. Safety. Customers who use mobile banking services can switch to large-capacity SIM cards, use reliable bank keys to encrypt information, and use ciphertext in all transmission processes to ensure safety and reliability.

3. Fast and flexible. Users can flexibly choose access and payment methods according to their needs and set personalized information formats.