What is meant by modern channels

Modern channel means for the manufacturer's goods through a certain social network or agents and sold to different regions for the purpose of sales.

In addition to the opposite of the traditional channel is the flow of goods from the manufacturer to the hands of consumers in a number of pathways wholesale and sales process. Therefore, the channel is also known as the network. According to the length of the channel is divided into long channels and short channels; according to the width of the channel is divided into wide channels and narrow channels.

In the commercial field, it is a value-added chain consisting of a number of independently operated but interdependent organizations. Products and services through the channel value-added become more attractive and usable, can better meet the needs of users, so that the end user can be satisfied with the reception.

Expanded Information:

Marketing channels have an extremely important role to play in the development of the FMCG industry. Since the design of distribution channels is completed by channel members under the influence of multiple factors such as different perspectives, different interests and different methods, channel conflict is inevitable. Channel conflict is a dispute of interests, all in order to maintain market share, maintain competitive advantage, the result of competition for control of the channel. The reason for its emergence may be defective channel system design, lack of information communication between channel members, may also be caused by individualized differences in channel members.

Conflict between manufacturers. Fast Moving Consumer Goods (FMCG), especially food, daily chemicals and other products require low technology content, low manufacturing costs, industry easy human nature and strong product substitutability.

Conflicts between manufacturers and channel intermediaries, that is, conflicts between manufacturers and their downstream channel members, which are mainly reflected in vertical conflicts.

Conflict between channel intermediaries, i.e., a conflict between intermediaries at different levels within the same channel system

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