What are the problems faced by real estate enterprises in the current economy?

In fact, any industry that develops too fast will have some hidden dangers, and the real estate industry is no exception. China's real estate industry is facing many problems.

First of all, land prices are too high and house prices continue to rise. 2010 in July, the sales price of houses in 70 large and medium-sized cities nationwide rose 10.3% year-on-year. In July, the sales price of new residential buildings increased 12.9% year-on-year. Among them, the sales price of affordable housing increased by1.1%year-on-year; The sales price of commercial housing rose by 14.4%, of which the sales price of ordinary housing rose by 13.9% and the sales price of high-grade housing rose by 16.4%.

From this, we can find that the house price and the price of new commercial housing are rising gradually. Excessive housing prices will affect the sustained and steady growth of the national economy, and will also make buyers bear too many mortgage loans.

Secondly, the supply and demand structure of the real estate market is unbalanced. The structural contradiction between supply and demand of real estate is prominent, and the strange phenomenon of "shortage and surplus" in the property market coexists. The demand for housing suitable for ordinary middle and low consumers is in short supply, while the demand for high-end housing for high-end consumers is in excess. The vacancy rate of high-end commercial housing remains high, the demand potential of low-end commercial housing is huge but the effective supply is insufficient, and the market order is in a state of chaos.

Furthermore, the phenomenon of information asymmetry in the process of real estate transaction. Information asymmetry often occurs in the process of real estate transactions, which is mainly manifested in the fact that real estate developers and sales agents hold a large amount of substantive information about housing products, but they only disclose a certain amount of information to consumers, and consumers are in an information disadvantage position in this respect.