What is Taobao category?

Taobao commodity category refers to the classification of commodities, which refers to the aggregation of commodities within the management scope as a whole to meet all or part of the needs of commodity production, circulation and consumption activities according to certain management purposes, and the selected basic characteristics of commodities are used as classification marks, and gradually summarized into several subsets (categories) with smaller scope and more consistent characteristics.

For example, large category, medium category, small category, fine category, until the variety, details and so on. In this way, all the goods in this range can be clearly distinguished and systematized.

Extended data:

Classification method

There are two basic ways for retail enterprises in China to classify goods:

First, according to the needs and characteristics of consumers, such as clothing, food, housing, use and transportation, there are food, clothing, shoes and hats, daily necessities, furniture, home appliances, textiles,' Wujinjiaodian, kitchen utensils and so on; According to the needs of consumers, there are basic life, enjoyment and development;

According to consumers' buying behavior, there are daily necessities, shopping and special supplies; According to the age and gender of consumers, there are products for the elderly, middle-aged products, youth products, children and babies; Women's products, men's products, etc.

Second, according to the angle of commodity management in shopping malls, it can be divided into main commodities, general commodities and auxiliary commodities. The main products account for the main proportion in sales, reflecting the operating characteristics of shopping malls and being the main source of profits of shopping malls;

General commodities are commodities that match the sales of main commodities and meet the common needs and exceptional needs of customers, and account for a low proportion in sales; Auxiliary goods are the lowest proportion of sales in order to attract customers, improve the specifications of shopping malls and promote the sales of main goods and general goods;

According to the smoothness of commodity sales, there are best-selling commodities, best-selling commodities, unsalable commodities and deserted commodities; According to the quality and price of goods, there are high-grade goods, middle-grade goods and low-grade goods. This division is beneficial to the management of shopping malls.

Baidu encyclopedia-goods category

Baidu Encyclopedia-Commodity Classification