Talk about your views on celebrity advertisements.

1, the essence of celebrity endorsement advertising is to use the halo effect of celebrities, or halo effect, that is, to combine, graft and connect a well-known, beloved, respected and authoritative figure with specific products, and transfer the value of the former to the latter.

2. Using celebrity advertising endorsement can shift the audience's attention to famous stars to products, and improve the attention and popularity of products. Take advantage of the audience's love for celebrities, produce empathy effect of love me, love my dog and increase brand preference. Strengthen the brand personality image through the charm of celebrity personality image. It is precisely because celebrity endorsement has three advantages: increasing brand awareness, preference and establishing brand personality image, so enterprises of all sizes are flocking to it. Almost all big brands have celebrity endorsements, which seems to be an inevitable choice.