How do catering companies operate?

Thanks for inviting me. Because I am a new media operator, I can only have some superficial views on the operation of the new media platform.

1, you must have your own official WeChat account. This is not only a sign of brand establishment, but also an effective channel for brand promotion, including official WeChat account, Tik Tok, Weibo, Xiaohongshu, headline number, Baijia number, etc. You can register one according to the nature of your store and promote the brand through various platforms.

2, publicity copy. Writing an article can't just talk about what's delicious in my store. It's really delicious, so it's more practical for customers to taste it themselves. Therefore, according to real-time hotspots, such as Valentine's Day and Father's Day, some discounts are introduced to publicize this information through the above channels, and online personnel are drained to the store for consumption.

3. Activity plan. Sometimes you think, huh? I posted preferential information on many platforms. Why do few people come to the store to spend money? At this time, in addition to thinking about the channels of publicity, we should also think about whether our preferential strength is in line with the public. For example, I saw a restaurant launch a "Eat Chicken for One Yuan" activity, which not only combined the hot spots of chicken eating games, but also attracted the public, resulting in a long queue outside the store in those days. Many people will think that this is not a loss? This requires businesses to combine their own capital and make corresponding discounts to attract customers. Don't always use this discount of 10% to 10%, because everyone is tired of watching it, and change the discount method to attract people's attention.

For example, if you pay the bill after a period of time, you can get it for free as long as you press 10 seconds. 1 yuan can use his student ID card for free experience, and if two people spend together, they will get the fish, and when they open for business for the first time, they will get the 1000 drink experience coupon and so on. Everyone's purpose is only one, to expose their own brands and guide people to shop.