What are the contents of layout design?

Layout design, also known as layout design, typesetting design, layout design, etc. , is an important means of visual communication, but also has a personal style and artistic characteristics of visual communication. Layout design is a major branch of graphic design. It is a design method to arrange and combine the elements of the layout, such as pictures, characters, graphics and colors, in an organized and orderly manner according to the requirements of content, objectives, functions and systems in a limited layout space, so as to convey information, attract readers and help readers get information easily and happily in the reading process.

Layout design involves books, magazines, posters, advertisements, packaging, brochures and other graphic design fields. Good layout design can convey the information that designers want to convey, and enhance the effect of information transmission, enhance readability, and make the content after layout design more eye-catching and beautiful. Layout design is the combination of artistic conception and layout technology, and the unity of art and technology.

In the process of layout design, various combinations of visual elements can produce countless page design effects. Layout design will be affected by how many visual factors are added, so it is necessary to arrange the appropriate page structure for the visual elements that must be added or added in the page. When designing the arrangement of many visual elements in a page, it is very important to consider how to make readers better understand the content and intention of the page.

When designing a page, do you arrange the content of the page in an orderly and clear way, or do you design the page with variety? Layout design will change according to the characteristics of page content or the designer's intention. There are many contents in layout design. Today, Chongqing Capital Art mainly discusses two parts: layout composition and layout visual flow.

First of all, the elements of layout design can be simplified as points, lines and surfaces, no matter how complicated the layout is. Graded distribution, equal distribution and key distribution; Straight lines, vertical lines, horizontal lines and curves; noodle These parts are several important elements of layout design.

No matter what you do, there is a certain process, and so is the layout design. The visual process of layout design is a good example. The visual process forms of layout design mainly include single visual process, perfect angle, center of gravity visual process, repeated visual process and dispersed visual process.

There are still many things to learn in layout design. Layout design composition and layout design visual process are only two small parts, but they are two important parts that cannot be ignored. Layout design is an important course for art design majors, and it is also the basis of various media carriers. This book explains the basic definition and content of format design, and expounds the importance and application of format design in modern design; Show the characteristics and style of format design from the origin and development of format design and the exposition of schools; Through the decomposition of the basic formal rules and visual elements of format design, readers can have a deeper understanding of format design; Through the visualization process of layout design and the explanation of grid system, readers can master the grid system and design process of traditional layout design. These traditional theoretical knowledge is also the law that modern design must follow. Layout design works are largely expressed by printing, so it is necessary to explain the basic knowledge related to printing. Combined with specific cases, this book gives a detailed explanation from newspapers, books and magazines, advertising media, web pages and other aspects in the field of graphic application, so that readers can have a full understanding and understanding of layout design. By explaining the basic theoretical knowledge of format design, this book can improve readers' understanding of format design, help readers solve various problems encountered in their study, and create better design works in design. This book can be used as a teaching material for art design related majors in colleges and universities, and also as a reference book for art designers.

[Edit this paragraph] table of contents

Chapter 1 Overview of Layout Design Section 1 Definition of Layout Design Section 2 Purpose and Significance of Layout Design Practice Section 2 Origin and Development of Layout Design Section 1 Origin and Style of Modern Layout Design Section 2 Characteristics of Layout Design and Influence of Computer Application on Layout Design Practice Section 3 Formal Rules and Visual Elements of Layout Design Section 1 Formal Rules of Layout Design Section 2 Visual Elements of Layout Design Practice Section 4 Visual Flow and Grid of Layout Design System Section 1 Visual flow of layout design Section 2 Grid system practice of layout design Section 5 Layout flow and printing Section 1 Layout flow Section 2 Layout design and printing Section 3 Application software of layout design Section 4 Common printing paper practice Section 6 Application of layout design Section 1 Layout design of newspapers Section 2 Layout design of books and periodicals Section 3 Layout design of advertising exhibition art design includes four parts: B. Brand design of exhibition brochures and samples; C. Layout design of display poster (poster); D. Layout design of the visiting ticket (invitation letter and visiting ticket).