What are the core concepts of marketing?

①Needs, Desires and Requirements

Needs: the state of feeling that human beings' basic requirements are not satisfied;

Desires: human beings want to obtain specific satisfaction of some of the basic needs mentioned above, which is a deeper need to satisfy;

Demands: people are able to buy and are willing to buy a specific product;

Demands: people have the ability to buy and are willing to buy a specific product.

Needs (Demands): the desire of people to be able to buy and be willing to buy a specific product.

②Products, Supplies and Brands

Products (Product): refers to all things that can satisfy certain needs and desires, including commodities and services;

Supplies (Offering): a series of benefits that can satisfy the needs of Demand benefits of the collection, including goods, services, events, experiences, people, places, property rights, organizations, information and ideas;

Brand (Brand): an intangible asset formed on the basis of consumer recognition.

3 Customer Satisfaction, Customer Value (Customer Transfers Value) and Total Quality Marketing

Customer Value (Value): the difference between the value that the customer derives from owning and using a product and the cost of obtaining it;

Customer Satisfaction (Satisfaction). Customer satisfaction (Satisfaction): depends on the consumer's perception of the effectiveness of a product in comparison with its expectations.

Quality: has a direct impact on the effectiveness of a product or service.

(Total Quality Management, TQM)

④Exchange, Transaction, and Relationship Marketing

Exchange: the act of obtaining a desired item from someone else by offering something in return. The act of obtaining something needed from someone else;

Transaction: the basic unit of exchange activity, consisting of an exchange of value between two parties, involving two or more things of value, agreed upon conditions, time, and place, etc.

Relationship marketing: the establishment of with customers and other stakeholders, Maintaining and strengthening strong relationships with customers and other stakeholders that are rich in specific values.