Traditional Culture Encyclopedia - Traditional virtues - Elements of Children's Illustration - What are the common elements or styles used in illustration?

Elements of Children's Illustration - What are the common elements or styles used in illustration?

The Importance of Children's Illustration for ChildrenSummary: Today, children's illustrations designed by artists for children are making a full resurgence and have spread throughout the modern design field. In the book binding design, product design and print advertising design, children's illustration has become more and more popular, it is not only for children, but also some of the new wave of young people chasing the childish personality. The value it embodies has been extended from the traditional "difficult to exhaust the text, to fill in the picture" to many fields. Keywords: children's illustration; modern design; diversification Traditionally, children's illustration is used to supplement the content of the text in the process of children's reading, increase the visual sense of the text and the artistic atmosphere of the drawings, which is a form of painting and artistic expression created by artists specifically for children to be appreciated by children. Functionally speaking, it can help children understand the content of literary works, attract children's interest in literary works, and achieve the effect of education and aesthetic education. Its colors are relatively bright, and the pictures are vivid and interesting. The modeling is either simple, cute or weird. This kind of illustration full of whimsy and creativity, everyone can lend their own color pencils to give full play to their unique personal imagination. With the development of the times, the emergence of new industries, today's children's illustration is not only the children's exclusive, more trendy young people are also chasing the performance of this childish personality. In our country, children's illustration in modern design has long been applied to diversify, all over the print and electronic media, commodity packaging, corporate advertising and even clothing, diaries, greeting cards. Many popular classics in modern design have incorporated the elements of children's illustration. Designers accurately grasp the profound connotation of these children's illustration elements and perfectly combine it with modern design elements to give it new vitality. For example, the characters of Mickey Mouse, HALLOKITTY, Pleasant Goat and Big Big Wolf and other elements in the illustration have all become classics used in design. In general, the use of children's illustration in modern design is mainly reflected in the book binding design, product design and print advertising design in these three aspects. First, children's illustration in book binding design, information technology, digital today, records, CD-ROMs and other high-tech products impact on people's vision. Books, as one of the important traditional media to convey information and acquire knowledge, are facing great challenges. But at the same time, with its unique packaging and a strong sense of book quality is still loved by people, so that it occupies an irreplaceable position in other means of communication. Therefore, in recent years, the publication of books on the binding of the requirements are increasingly high. How to delight the reader's visual and psychological, soothing pressure, so that readers in the acceptance of knowledge and information at the same time to get a higher level of spiritual enjoyment, so that readers can experience the realm of freedom, which is a modern book binding design of a problem. As a systematic project of modern book binding design, its design aims to create a shape and expression of both God and rich communication with the readers of the communicator, which relies only on changes in the text is never reached. Book binding only to the text image, color, material to grasp the four elements of rationality and sensibility of the integration, grasp to achieve the organic combination of form and spirit, figure and text, in order to make the books really have a beyond the content of the artistic appeal. And children's illustration as one of the symbols of book information dissemination is carrying this role, a good graphic can be better than ten thousand words. The use of children's illustration in books is the use of graphic form of the book content to express the ideological connotation of the visual description, belongs to the visual art form. As an important part of modern design, it is to present intuitive artistic images vividly and clearly to the viewer. It plays the role of emphasizing, supplementing and explaining in the book. At the same time, with the strong visual impact of children's illustration, it triggers readers' interest in books. In the trend of book binding design, distinctive children's illustration has become the main visual expression of the book. Children's illustration designers in order to make people have a strong interest in the content, but also the use of profound meaning and full of meaning of the form, so that appreciators get a new visual experience. A piece of personalized children's illustration is spiritual, it itself has a good function of cultural dissemination, and directly reflects the creators of the appreciation of the degree of attention and cognition. Children's illustrations in modern book binding in a variety of ways. "Illustrated collector's books" and other forms of books, with its strong visual impact, exquisite packaging, rich illustrations to attract many readers, has a good market performance. Currently on the market book illustrations also have their own characteristics, some are to supplement and enrich the content and illustration; some to highlight the author's personality and illustration; some to visually attract the reader's attention and illustration; some to achieve perfect unity with the technical material and illustration and so on. However, children's illustration used in books is somewhat difficult, children's illustration in books must be the artist's understanding of the original, using personalized expression, visual reproduction of the original theme of the connotation. Therefore, illustration artists should not only fully utilize their creativity and drawing power, but also fully grasp the expression of thematic information in the original books. For example, historical era, regional characteristics, customs and costumes, religious beliefs, architectural environment and so on. The use of children's illustrations in books should not only be brightly colored, lively and interesting to catch the eye, but should be more book illustrations through their own image creation, not only to assist in reflecting the content of the book, but also to express a certain personality theme, through different forms of children's illustration will be the essence of a profound presentation. Second, children's illustration in product design nowadays, urban people work and live under great pressure, although they have long stepped into the adult society, but their subconscious still want to be doubled care and love, trying to escape from society and adult responsibility. Their cultural values are beginning to change. They break the traditional rules, standards, and even go against the grain, displaying a mindset that seeks to characterize children in a way that is highly inconsistent with their actual age. Because of this, understanding fashion trends are bound to capitalize on this trend by providing this group of people with youthful and even childlike consumerism, in order to alleviate the pressure they feel as adults in society. As a new cultural concept of this new trend, children's illustrations with cute styles will surely have an impact on product design styles. Designers have applied elements from children's illustrations to the design process, and have created countless "children's illustration" type products that are popular among many people. The use of simple and cute shapes, cheerful colors and other factors have become the main features of "children's illustration" products. For example, Pleasant Goat and Big Big Wolf stationery, HALLOKITTY clothing, cartoon-shaped household products, and so on. These children's illustration products fully embodies the lively, lovely, happy times style. And these styles are nowadays society many desire to retain the innocence of the good childhood era of people's needs, although their age has been away from the childhood era is very far. For example, in 2001, several Hong Kong creatives created pet@work, a Hong Kong brand with the theme of "love pets". Combining the aesthetic elements in the eyes of the designers and the attitude of pursuing quality of life, they incorporated the sincere, cute, lively and mischievous KamKam cats and DonDon dogs in children's illustrations into their product designs, creating a sense of the times and making their products more appealing. The product creates a sense of the times, so that its products can not only meet the functional needs, but also inject cozy embellishments into the urban life under pressure, so that users can enjoy a special creative life and work happily in the world of cute animals. Third, children's illustrations in print ads For print ads, creativity is the soul. As a senior advertising company president said, "Creativity is the skill and talent to convey a single idea in a novel and distinctive way, the so-called objective thinking, and then genius expression." In today's highly competitive branding world, how to stand out from the crowd of similar products, unique creative expression is the solution to this problem. It is necessary to create a different way of expression, select an unusual observation perspective, the use of unique means of expression and skills, the depiction of print advertising products, brands to make new discoveries and interpretations. Children's illustrations are mostly anthropomorphized characters, animals, plants or things for exaggerated treatment, with lively, lovely, distinctive and full of spiritual characteristics. It is lively personality, affinity, so as one of the forms of print advertising, it is particularly favored by consumers, he revitalized the rational procedures in the process of commodity circulation also more to meet the need for advertisements with novelty, uniqueness, whimsy, ingenuity and other requirements. According to Bella Baraje, "It is precisely because visual communication is direct that it must connect with people's minds at a deeper and more vivid experiential level than language." According to surveys, twice as many people read the illustrations and captions as read the text if the print advertisement has illustrations of children and other types of illustrations. And when reading, people are always attracted to colorful images before turning to the text. People pay 78% and 22% attention to graphics and text respectively. This shows that children and other types of illustrations are far more visually stimulating than text. Children's illustrations are able to capture the audience's attention in an instant, with vivid images, bright colors, and interesting symbols all becoming eye-catching factors. However, for a long time, people have a misunderstanding that graphic advertisement design is just drawing advertisement paintings, and the design of children's advertisement illustration is mixed with general children's painting art. When evaluating a piece of advertising work, the evaluation standard of painting is often copied. This is a very wrong tendency. Therefore, in order to make children's illustration apply to print advertisements, it is very important to determine the artistic boundaries between children's illustration and advertising illustration, to examine their structures and functions in their respective value systems, to draw the design characteristics of advertising illustration, and to recognize the unique aesthetic value of advertising illustration. With the development of the times, children's illustration has found a broader space beyond its mother book, and is more widely used in modern design, playing an important role in promoting material and spiritual civilization that cannot be ignored. Nowadays, children's illustration art has penetrated into every corner of each of our lives in various styles, and this trend is inescapable and irreversible. The development of children's illustration art is based on the strong social demand as the foundation of its vitality. The road of industrialization of children's illustration art will be wider, and the value of the era of children's illustration art will be wider with the tireless and persistent pursuit of children's illustration artists in the fast-changing new technology. References: [1] Pan Zhichang. The Edge of Aesthetics [M]. Shanghai: Shanghai People's Publishing House. 1998 [2] Zhou Xian. Research on Chinese Contemporary Aesthetic Culture [M]. Beijing: Peking University Press. 1997 [3] Zhang Xue. Illustration Design [M]. Southwest Normal University Press, 2006[4] Ding Bangqing, Cheng Yuning. Advertising Creativity [M]. Zhongnan University Press. 2003.9 How many styles of illustration are there?

How many styles of illustration are there? There are many styles of illustration, which can be roughly divided into flat style, MBE style, gradient style, vector illustration, 2.5D style, graffiti style, Mori style, healing style, watercolor style, dark style, picture book style, noise texture style, etc. The following is only a summary of these styles. The following is only a brief introduction to these styles of illustration.

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Flat style of this illustration style features partial simplicity, light, neat, flat style illustration is mainly composed of color blocks, modeling geometric, smooth outer contours, visual expression of diversity, can be affinity, can also be rigorous. Therefore, flat style illustration is widely used in various fields.

Gradient style: gradient style gradient illustration style was first brought up by foreign designers, this kind of illustration color will be more vivid.

MBE style: this style of illustration is in the flattening of the trend of gradual evolution, more rounded, cute, cute, simple, and its iconic character is the designer MBE from Paris, France.

Vector illustration: vector illustration: vector illustration is a kind of vector graphic, the use of straight lines and curves to describe the graphic, to give people a feeling of a more colorful collision with the sense of the trend.

2.5D style: 2.5D style illustration of three-dimensional and spatial sense is particularly strong, a simple understanding of the two-dimensional picture with 3D effect.

Mori style: Mori style illustration has a watercolor folding, aesthetic, small clear, elegant features, Mori represents the attitude of life is to advocate nature, comfort, back to basics; attitude of life as it happens; love of wanderlust; exclusion of consumerism; the pursuit of simple, direct attitude towards the world.

Curative style: the curative illustration style as a whole gives people a feeling of warmth, a softer style and a strong sense of atmosphere.

Dark style: the overall illustration style is darker in tone, and has the meaning of wrestling with reality, deformation and distortion

The above styles are all the more popular styles of illustration nowadays, and I hope it can help you.

What are the commonly used elements or styles in illustration

The three basic elements of illustration modeling are point, line and surface.

Points, in geometry, points only position, no area. But in the actual composition practice point to be seen in the figure, and have different sizes of area. As for the area of how much is the point, according to the overall size of the picture and other elements of the comparison to decide. Points have the function of focusing and attracting the eye in composition. The continuity of the point will produce the feeling of line, the collection of points will produce the feeling of surface, the different size of the point will produce a sense of depth, a few points will have the effect of false surface.

Line is very important in shape-making, because the shape of the surface is defined by the line. It is also the contour line of the shape. Different lines express different ideas. Thick lines are strong, thin lines are sharp. The thickness of the line can produce a relationship between near and far, and the line also has a strong directionality. Vertical lines have the sense of solemnity and rising; horizontal lines have the sense of stillness and tranquility; diagonal lines have the sense of movement and speed; and curves have the sense of free flow and softness. Face has length, width, no thickness, is the surface of the body, it is defined by the line, has a certain shape. The surface has geometric, organic and accidental shapes. Surface is divided into two categories: one is the real surface, the other is the imaginary surface. The real surface is the one that has a definite shape that can be really seen; the imaginary surface is the one that doesn't really exist but can be felt by us, formed by the intensive maneuvering of dots and lines.

What are the styles in illustration:

Fantasy style

Anime style

Original style

Game style

Children's style

Aesthetic styleClassical styleModern styleAncient styleTeenage styleGirl's stylePsychedelic styleElegant styleErstyleSpooky styleWarrior style

Drawing styles are various.

The students' works: