Briefly describe the main content of advertising text.

A: The main contents of the advertisement text are as follows:

First, explain and confirm the commodities or commodity interest points proposed or promised in the topic.

Second, explain and introduce the characteristics, functions and personalities of enterprises, commodities, services and concepts in advertisements in detail.

Third, show the background of enterprises, goods, services and ideas in advertisements. What enterprise produces goods, the position of this enterprise in similar enterprises, the manufacturing process of goods and the situation of its manufacturers, and even anecdotes that are conducive to the establishment of commodity image in the manufacturing process of goods. The purpose of displaying the product background is to form a brand effect, or to reassure consumers to buy.

Fourth, inform the audience of the ways, methods and special information to obtain goods. Special information here can also be information such as discounts and rewards. In the advertising cooperation of direct sales promotion, special information such as discount can be expressed in the title, text and other parts. In the product image advertisement, special information such as discount can only be expressed in the advertisement text or the advertisement attachment.