Traditional veterinary drug dealers out of the way?

One, understand the regional market breeding conditions, good product positioning

How many large-scale pig farms in the sales area market? How many sows or fat pigs are stocked? Only by understanding these basic conditions, you can develop your own business products in the regional positioning, determine the annual sales target and the customer share of competitors in the same industry.

For large-scale pig farms in the region, I suggest that dealers have a strong brand to support the store, in order to knock on the door of large-scale pig farms, these customers breeding concepts are relatively high, the use of the product grade is also higher, with such products to cut will be easier. In addition, the frequency of products in the hands of dealers try not to exceed three, it is best to stagger the product line, so that the formation of complementary products, so that customers have more opportunities to choose products.

Two, to understand the strengths and weaknesses of competitors

In the regional market, to understand the rival agent's products on your market development threat, the advantages and disadvantages of the product structure, the differentiation of manufacturers to support the strength of the competitors, as well as competitors to take the means of market development. To learn from the sales ideas of the advantageous brands, innovation of their own product promotion programs, the full integration of the company's resources and policies, so that the end customer to get greater benefits.

Changing competition into cooperation, change passive into active, change the sitting business for the business, to make your local counterparts to become your friend type of enemy, to avoid the emergence of vicious competition.

Third, to create loyalty of farmers to the door

Provide differentiated services Establishment of fast and effective service, flexibility to compete for more end farmers, often a county with more than a dozen dealers, who has the means who has the idea of who eats a lot; on the other hand, the farmers are also taking the initiative to look for high-quality dealers, expect to be able to provide technical advice, diagnostics, guidance and door-to-door treatment and other services.

The end customers are concerned about the market quotations, such as weather changes, pig prices, prices of raw materials, the recent epidemic epidemic outside, and accurate diagnostic services. This requires your dealers to invest in a general laboratory and acquire diagnostic equipment, such as microscopes and bacterial incubators. This laboratory can at least do microscopic observation of disease material smears and drug sensitivity tests, and linked with well-known institutions to provide more accurate and authoritative bacterial and viral testing services.

In addition, the use of good agency product company's expert resources, to carry out free technical training courses, teaching new concepts of pig rearing, disease prevention and new measures, in order to improve the level of end-customer pig rearing. For poor breeding concepts, backward breeding level of the end customers, assigned their own technical staff to the door on-site guidance, provide rationalization of the proposal, and strive to do so on call, so that the customer is touched by.

Establishment of customer files Many dealers only care about the temporary interests of the products sold regardless of the use of good or bad, the money back even if the end, like this way of doing business is very difficult to do big, and even some dealers sold out of the product even the customer's name and phone number do not know, and do not know where the customer's pig farms.

Establishing detailed customer information Including address, telephone, birthday, hobby, family, creditworthiness, breeding scale, the use of drugs, pig farms morbidity, pig farms personnel structure, etc., which is very necessary for us to develop the market, regularly provide customers with SMS greetings, so that customers can always feel your service, timely visits, to bring closer to the customer's distance.

For different customer groups, divided into customer types, to facilitate the purposeful and planned development of the market, according to the size of the pig farm to configure different modes of cooperation. According to the file information to develop a visit plan, reflecting the respect for customers.

Four, looking for customer demand points

Now the veterinary pharmaceutical manufacturers meeting promotion is too mundane, some breeding concentrated areas basically weekly technical lectures, in the past is nothing more than publicity company, requirements for ordering, there is no substance, and even some of the teacher lectures are not very practical, academic too heavy; some exclusively talking about the product, boring, so a lot of hog farms are reluctant to listen to the class, can avoid. The company's website has been updated with the latest information on the company's website.

In order to achieve better results, I suggest that dealers will be large pig farms and small pig farms to meet separately to each table to two tables is appropriate, the use of the product will be loyal customers and potential customers together to exchange pig experience, through the customers to teach the use of products between the experience, so better than to open the General Assembly effect.