What cultural elements can be used for agricultural packaging?

The first style: the original image

The most common mistake of agricultural enterprises is to make the image too earthy, but in fact, the earth is not terrible, the terrible thing is that the earth has no taste.

Modern people seek to get close to nature, especially like the kind of undisputed ecological mood. Therefore, as the brand image of agricultural products, "earth" is the best direction to the external beauty of a set of original ecological coat - the original flavor, the original simplicity, the original taste. But in this original ecological coat how to make processing design, style are a little personality, but not lose affinity, is the focus of the design work!

The second style: regional characteristics of culture

Consumers sometimes do not understand the essence of the product, which requires the use of packaging design, brand endorsement in order to understand, which is ignored by many agricultural enterprises. So the agricultural products into a story of the "cultural people" is also considered to be a real move. Characteristics of agricultural products of the distinctive regional characteristics, it is necessary to focus on regional characteristics and cultural excavation in the image shaping. The brand endorsement, to fit the consumer's pursuit of high-grade culture of the consumer psychology, while the product's cultural heritage for a comprehensive interpretation and packaging as a whole, so as to bring out the cultural flavor of the brand.

Third style: fashion

No one stipulates that agricultural products must be rustic and ecological, in the product packaging design style above the increasingly serious homogenization of today's design, combined with the fashion style of the design will allow more consumers to accept. At the same time in the many homogenized products stand out, this is also in recent years many Chinese agricultural products in the brand image on the use of common practices.

This style is relatively bold and is a reversal of the traditional image of agricultural products. But it's also very marketable due to factors such as shifting attitudes among Chinese consumers. Agricultural products also need to be fashionable, and with the rejuvenation of agricultural consumers, this style is a surefire way to call for good branding.

The fourth style: fun fun fun

Now many agricultural products eventually go to the road of fast-consuming food, or from the traditional channels to e-commerce platform, facing a more fashionable young groups. Therefore, in the packaging design will need to be based on their preferences, combined with the characteristics of our products to seek fun packaging design to break through.