What knowledge do you need to have to be in the advertising industry

1, professional knowledge. Whether it is to do advertising planning program or do other work content, can not be separated from the professional knowledge, have professional knowledge, will let themselves know how to start, how to combine the market and customer needs to carry out more plans, design more content.

2, from the demand side, to do advertising planning program, but also need to start from the demand side, that is to say, to what kind of customers advertising planning program, what kind of goals they have, what kind of results need to be achieved, the audience is what kind of people.

3, from the products and services. Do advertising planning program, but also need to start from the product and service content, so that they have a clear idea, know how to design their own planning program, specific highlights are products or services, specific show content including what and so on.

4, teamwork, a person's power is limited, the power of the team is unlimited, to do advertising planning program, but also need to work together as a team, brainstorming, so that we plan together, the effect is better. Can also stand in a different perspective to analyze, so that they will get more value.

Expanded information:

1, for the zero base, the entry into the industry to first figure out Brand, insight, appeal, strategy, concept, creativity, planning, copywriting, design such keywords, and the relationship between these keywords. This time more recommended books: "advertising psychology", this book is not thick, but the content involves a wide range, basically an encyclopedia, the content is also relatively shallow, suitable for entry to read.

2, there is a certain foundation, you can read some of the introduction of how to think of creative books, to understand how the creative first, this time do not recommend looking at specific copywriting, because there is no creative, there is no such thing as copywriting. This time you can read: "Creativity" is a more straightforward introduction to what creativity is, how to come.