Zhiweiguan corporate culture

Hangzhou Zhiweiguan Food Co., Ltd. has been committed to establishing an efficient management model. The company continues to pay attention to personnel training and team building, and is committed to cultivating all kinds of management and technical talents needed by enterprises. It is an important mission of the company to train employees and improve their professional skills.

The company has been adhering to the management concept of a hundred years of history, brand culture and knowledge, especially in the management work to be meticulous, strict and bold. In terms of product quality and food hygiene and safety management, we will strictly control every link from raw material procurement, product processing, storage and transportation, sales to customers. The company strictly implements the total quality management system, and carries out strict management, monitoring and testing on all links to ensure that the qualified rate of products reaches 100%. Hangzhou Zhiweiguan, a Chinese time-honored enterprise, is located in Renhe Road, Hangzhou.

No.83, east of Yan 'an Road, a bustling commercial street, west of Hubin Commercial Street and West Lake in Hangzhou, is one of the famous large-scale catering enterprises in Hangzhou. Hangzhou Zhiweiguan was founded by Mr. Sun from Shaoxing in 19 13, and has a history of 93 years. The concept of knowing taste started from the management of snacks. "If you want to know my taste, you can know it by reading the materials" is the foundation of his entrepreneurship and the origin of his name. Zhiweiguan is a "Chinese time-honored brand" because of its history and position in the industry. 19 13 Shaoxing Rensun set up a wonton stall in lakeside park. Sun used his own advertising slogan "Want to know its taste, just look at it", and his business became more and more popular. When Sun Tzu opened a shop independently, he took the word "Zhiweiguan" as the name of the shop. For nearly a hundred years, Zhiweiguan has always been the representative of famous snacks in Hangzhou. The data shows that about 70% of the time-honored brands in China have died out. In Hangzhou, some time-honored brands that were once very beautiful in the catering industry have been washed away by the market tide, leaving only a few "outside the building" and "knowing the taste".

"The socio-economic environment and the level of mass consumption are rapidly improving, and they will be eliminated if they do not change." Liang Jianjun, chairman of Hang Cheng Catering Service Co., Ltd. said. From 65438 to 0997, Zhiweiguan carried out the first "big facelift" and expanded its business area to 2000 square meters. The first floor continues the traditional famous dishes and snacks, and the second to fourth floors operate Beijing, Hangzhou, Sichuan and Guangdong cuisines respectively, and launch a series of high-end dishes of well-known brands. At that time, some state-owned catering enterprises declined before the active expansion of many individual hotels, but the concept of knowing taste remained elegant because it kept pace with the market in time.

Entering the new century, the concept of knowing taste has taken a decisive step. In March, 2000, the chain operation was officially started, and the first takeaway branch was opened in Hushu Road. "This is also a strategic choice made according to the market," said Meng Yabo, general manager of Zhiweiguan. "To open up new development space, we must use the brand resources of Zhiweiguan and take the road of chain operation." The business area is 350 square meters, and the daily turnover is 1.5 million yuan. The chain strategy is successful and the concept of knowing taste is expanded. By the end of 2003, all kinds of chain stores of Zhiweiguan had grown to 26, and their operating income accounted for 48% of all the revenue of Zhiweiguan.

Traditional famous snacks for the public, special high-end dishes serving high-level customers, and take-away chains adapting to fast leisure consumption go hand in hand, giving the concept of "knowing taste" new connotation and sufficient vitality.

Hangzhou Zhiwei Pavilion, a time-honored brand in China, has won many honors such as Zhejiang famous trademark, Sino-American famous trademark, National Super Hotel, China Famous Store, International Famous Store, China Top 100 Hotel, and National Five-Star Green Catering Enterprise. The food culture of Zhiweiguan, which has accumulated for nearly a hundred years, enjoys a good reputation at home and abroad. After nearly a hundred years of vicissitudes, it has become more mature. As an old brand with a history of nearly a hundred years, Zhiweiguan brand has its natural advantages-good reputation accumulated over the years and wide popularity. But the embodiment of a brand value depends more on the market. Meng Yabo said: "As early as the 1980s, Zhiweiguan tried to sell the brand to a company in Beijing, which accumulated experience for the later market development of Zhiweiguan."

After long-term exploration and practice, Zhiweiguan has focused on developing chain operation in recent years. "Large-scale operation is the key for catering enterprises to gain a larger market share." Meng Yabo told reporters that Zhiweiguan's original profit model relied more on Chinese food. To replicate this model, we need to open many branches. This method requires high management, capital and personnel quality of enterprises, and it is difficult to achieve a high input-output ratio with too much investment, which is different from the chain that people often say.

However, the brand of Zhiweiguan has a deep foundation after a hundred years of accumulation. The existing 4,000 square meters food factory of Zhiweiguan has formed a certain group production capacity and distribution capacity, which makes Zhiweiguan have the basic conditions to become a chain enterprise. "So we launched the service of traditional snacks and casual take-away food in the form of chain operation, making the brand of Zhiweiguan closer to consumers." Meng Yabo said that Zhiweiguan has formed a development strategy of "relying on the brand of Zhiweiguan, relying on the operation of image restaurants, making full use of the brand advantages of Zhiweiguan and learning from the successful experience of chain enterprises at home and abroad, implementing and developing the chain operation strategy, and even on Jing 'an Road, where high-end restaurants are opened". At present, there are nearly 50 direct chain stores in Zhiweiguan. Nowadays, Zhiweiguan is taking the concept of restaurant chain operation as a famous brand to realize the rolling development of enterprises. At present, Hangzhou Zhiweiguan chain has become the most representative and largest famous chain restaurant brand in Zhejiang Province! Although the chain has been realized, due to the rapid expansion of stores, enterprises are unable to cope with their management, resulting in many business loopholes, making the chain format of enterprises extremely loose. Therefore, the introduction of information platform is imperative.

Foreign restaurant chains can operate and expand smoothly because of their simple structure, easy standardized operation and advanced information system. However, at present, most domestic restaurant chain enterprises are limited to the literal connection of brands because of the cumbersome management of Chinese food process and insufficient information level, which can not be effectively managed, that is, the so-called "connecting without locking" or "not connecting without locking". However, informatization in the conventional sense is far from the ultimate goal of informatization. Only the simple summary of cashier and daily report is introduced, but the intelligent decision management based on the whole process of supply chain is not realized, and the real information transformation of chain catering enterprises is not realized.

In order to find an information system suitable for China's catering industry, Zhiweiguan's decision-makers have selected many well-known catering software suppliers, including foreign countries, Hongkong, Taiwan Province Province and mainland China, and conducted public bidding and screening for domestic and foreign catering software suppliers. After nearly a year of comparison and selection, they finally chose Shanghai Authentic Guide Software Co., Ltd., a well-known domestic catering software supplier, as their information provider.

The R&D team of Authentic Guide consists of a group of experts and consultants in the catering industry at home and abroad. After decades of research on foreign supply chain software, combined with local elements in China, they independently developed an information system platform suitable for the chain development of local catering enterprises in China. This platform constructs a comprehensive chain information system for Zhiweiguan, including store operation system, group headquarters system, ordering system, headquarters distribution center and processing center. "Time-honored brand" has finally embarked on the chain road with China characteristics! At present, Hangzhou Zhiweiguan chain has become the most representative and largest famous chain restaurant brand in Zhejiang Province. We hope and believe that through the cooperation with the authentic guide, the "time-honored brand" will eventually become an enduring banner of the restaurant chain industry!