What are the means of clothing promotion?

The management of clothing stores is not so simple. Many times, we will improve our performance through appropriate promotion methods. What promotion methods do we often use? The following small series will introduce you to the 15 common promotion methods that clothing stores must know. Let's have a look.

1, cash back

Cash back refers to how much to buy and how much cash to return on the spot when the terminal store promotes sales. For example, buying 200 yuan back to 20 yuan is like giving a 10% discount. Do you make money by opening a clothing store? This promotion method is widely used in shopping malls, and it is very attractive because of direct cash return. However, when doing sales promotion, we should pay attention to the cash back quota, not exceeding the limit, which is attractive. Therefore, it is very important to formulate a reasonable cash back quota.

Step 2 Buy in a limited time

Shopping malls are used more, and they can also be used in larger shops, which can be used for publicity for about two days. You can hang banners in advance, and the real promotion time can be limited to one day. Generally, product discounts are relatively low. If the number of new products is small, you can continue to apply to the company to achieve a certain influence and find a good theme, such as full-court decoration, facade relocation, store celebration and so on.

3. Lottery promotion

Do you make money by opening a clothing store? Lottery promotion refers to the use of consumers' psychology of pursuing excitement and winning prizes to win cash, prizes or commodities by lottery, which strengthens the desire to buy a certain product, has a direct pulling effect on sales, can attract new customers to try to buy, and urge old customers to buy again or again, thus achieving the purpose of promoting product sales. Lottery promotion is the most common promotion method in our daily life. Whether it is a big brand or a brand newly entering the market, lottery promotion is a tried and tested promotion method.

4. Special offer cycle

Fixed promotion time makes consumers form a habit, focusing on special sales, such as special sales promotion day every Saturday, such as monthly special sales, putting regular-priced products in storage, replacing them all after the promotion, and doing a good job in display, mainly to digest inventory. Do you make money by opening a clothing store? Larger stores have larger stocks, so you can try special prices.

Step 5 fold up and down

Some shopping malls offer 60% discount, but another way, such as 50% discount or 20% discount, attracts many people to buy. This captures the psychology that people like more discounts. Shops can also borrow, for example, members can get a discount, for example, they can get a 10% discount if they buy more.

6. Direct discount

It can quickly boost sales in a short time, get quick results, increase consumers' purchases, and have the greatest impact and temptation on consumers. It is the most common and effective promotion strategy adopted in direct discount promotion.

7. Buy and give

Buy one get one free and other activities are all good ways to attract consumers, and most consumers will buy some because of such activities.

8. Membership promotion

Membership system is a measure that many businesses will take now, which helps to stabilize old customers and attract new customers.

9. Special offer area

Consumers are always extremely sensitive to special prices, so they can choose some products to sell at special prices, which often get good results.

10, promoted in different places

This is also a good way to attract more fresh customers and promote brands.

1 1, new product promotion

It is common to promote new products in underwear stores as soon as they are on the market. They mainly want to attract more customers in the peak season to increase the number of old customers. Most of them are in new brand stores. Generally, the promotion of new products is mainly to give small gifts, rather than direct discounts on new products.

12, holiday promotion

Do you make money by opening a clothing store? There are many festivals in China, which are good reasons for people to promote sales, such as New Year's Day, Valentine's Day, Women's Day on March 8th, National Day, Mother's Day, Teacher's Day, Dragon Boat Festival, Spring Festival, New Year's Day and so on. These are all traditional festivals in China. Because the consumption power surged during this period, it was the golden age of underwear sales, and every store wanted to seize this opportunity and seize the market. The competition pattern is also diverse, and discounts can also be used as gifts. It is best to match the promotion, the banner at the door is more conspicuous, and the effect will be better with the promotion information of members.

13, theme promotion

Theme promotion is to create a theme, and then launch promotional activities around the theme to make consumers feel that this is worthy of the name. Such as store celebrations, facade decoration, factory celebrations, holidays, etc. Everything happens for a reason, especially promotion, shady promotion can't arouse customers' sense of identity. There is a good saying, "there is no reason to create a reason to promote sales."

14, joint promotion

Do you make money by opening a clothing store? Clothing stores can promote sales together with cosmetics, beauty salons and women's clothing stores. This interactive promotion method can effectively integrate the resources of the two brands, concentrate their advantages, make the promotion activities bigger and better, and save the funds of both parties to a certain extent. It is a good way. However, it should also be noted that the choice of partners must be product-related. In addition, when exchanging gifts, both parties should pay attention to the conversion of equivalent amount and the promotion activities held on the principle of cost sharing.

15, coupon

Coupon promotion can be done not only on holidays, but also on weekdays. This is also a way to complete consumer competition in advance. If there is consumption, she may come directly to your store, which is a blow to her competitors. Do you make money by opening a clothing store? You can print one coupon, twelve coupons, and set your own discount, but don't hurt the feelings of members. For example, if a coupon is given a 7.5% discount, members can only get a 8.5% discount, so it won't work. Can be distributed to relevant units, but also can cooperate with other stores for promotion. It is best to deliver it at the designated point, not on the street casually, which will make customers pay less attention.

Bian Xiao introduces 15 common promotion management methods that clothing stores must know. I hope it will help the owner's management.