How do restaurant owners do branding?

Single blast has two meanings, one concentrates all the energy and power to create a blast, resulting in an oversupply and rapidly expanding word of mouth. The other is a continuous blast, continuous updating and iteration, so that competitors can not catch up and imitate.

1. About the product

Signage design products are composed from four different dimensions: positioning - category - flavor - presentation.

Category: the catering industry gradually began to subdivide the category, or focus on a few single products, it is easier to form a good reputation.

Single-explosive categories have two practices, one is in the traditional categories of differentiated category development, the other as a new product development.

Flavor: The taste of the meal is the guarantee of customer turnover and basic, choose fresh ingredients is only the first step, the business needs to be based on the flavor of the meal to innovate, to create a unique selling point and reminiscent of the taste, to bring the ultimate taste for consumers.