What is word-of-mouth marketing and how do companies carry out word-of-mouth marketing

Word-of-mouth marketing is a business in the investigation of market demand, to provide consumers with the products and services they need, and at the same time to develop a certain word-of-mouth promotion program, so that consumers automatically spread the company's products and services of the good evaluation, so that people through word of mouth to understand the product, establish the brand, and ultimately to achieve the purpose of the enterprise to sell their products and provide services.

Methods to carry out word-of-mouth marketing

1, the precise positioning of the product

No matter what the company, the attributes are limited, and it is difficult to ensure that everyone likes. So be sure to have a precise positioning of the product, targeting the right people.

2, learn to convey the brand connotation

For example, attending company-sponsored activities, participating in the filming of the company's brand culture film; appearing their personal image on the company's official website, the company's official microblogging, and other websites operated by the company to share the page. They do not receive any compensation, and participate in all kinds of promotional activities on a completely voluntary basis. Onejin provides them with free personal image feature photo shoots and the latest product experience.

3, a wealth of e-commerce promotion channels

The strategy of adopting multi-platform stationing, although to a certain extent it will increase the cost of investment, but for the promotion of the brand can play a positive role. Opening a flagship store on every e-commerce platform not only expands sales channels, but also increases brand exposure.

Expanded Information

Because of the important role it plays in influencing consumer attitudes and behaviors, word of mouth is known as the "medium of zero", and it is regarded by modern marketers as the world's cheapest information dissemination tool and a highly credible propaganda medium.

Word-of-mouth marketing has the advantages of strong relevance, high credibility and low cost of dissemination in addition to the obvious interpersonal communication features such as strong bi-directionality, timely feedback, high frequency of interaction, and flexible methods, which are conducive to the establishment of a good corporate image and the formation of customer loyalty.

Reference:

Baidu Encyclopedia - Word of Mouth Marketing