How to find a reliable source of information

Among the four sources of information in the process of information search, commercial sources and public sources are the most credible and have the greatest influence on consumers.

There are four main sources of consumer information:

(1) Personal sources. Get information from personal contacts such as family members, relatives and friends, neighbors and colleagues.

(2) Commercial sources. This is the main source of information for consumers, including information provided by advertisements, salesmen's introductions, commodity packaging, product manuals, etc. This information source can be controlled by enterprises.

(3) public sources. Information obtained by consumers from mass media such as television, radio, newspapers and magazines.

(4) sources of experience. Information obtained by consumers from personal contact and use of goods.

Among the above four sources of information, business information is the most important. From the consumer's point of view, business information not only has the function of informing, but also has pertinence and reliability in general, and individuals and experience sources can only play the role of verification.