ktv future development by what

Today's KTV is a capital is king of the industry, not enough capital, let alone in the industry dominance. Sufficient capital can find the best property, can recruit the strongest team, build the best hardware, invest more marketing expenses, can withstand the opponent's low-priced offensive, with which the competition can be consumed, in order to survive longer.

Innovation

95 Chambers of fortune because of the high threshold of the industry at the time, many of the same industry to follow suit but it is difficult to learn like, can learn the essence of the more difficult. And after nearly 20 years of development, each KTV owners whether in experience or financial strength and other capabilities have made great progress, at the same time the threshold of the industry has also lowered a lot. Anyone can learn, anyone can read seven or eight of ten. Therefore want to survive in the future must be innovative, and innovation and must have the basis of capital, to be innovative, dare to differentiate the business, in order to break out, pull away from the gap with the opponents.

Balance

Balance is the most critical point, because whether for low-end stores, or high-end stores, balance is the basis for survival. The so-called balance is a store from the overall point of view, regardless of location, decoration hardware, sound and lighting, service, production or marketing, etc., each link with each other can be maintained at a relatively close level, then the store must be able to survive, even if it is 60 points. We go carefully to analyze and observe, those poorly run, unable to maintain the store, not each link is very weak, but there are always a few can not reach the overall level, which leads to each other unbalanced, and ultimately to the decline of the.

Positioning

It can be said that KTV is an industry that does not have the concept of star rating standards like hotels, but its business ideas and hotels are particularly like. The vast majority of owners may have never asked themselves, I opened the KTV if the star rating, can be a few stars. Look at the domestic hotel industry, such as the owner of the home is unlikely to expect to be able to do business with the resident Sheraton guest

people. But every KTV owners want to make money of high-end guests, and ignore the actual level of their own store. In fact, at the beginning of a store site preparation, the owners should fully consider your future store want to do which consumer level of business, how to position. All the hardware and software should be customized and matched to your future customer base.

Core competitiveness

The battle of the masters is the duel of core competitiveness. Core competitiveness is the ability of an enterprise to obtain long-term competitive advantage, is unique to the enterprise, can withstand the test of time, scalability, and is difficult for competitors to imitate and their own can be constantly copied technology or ability. Can be based on the industry, sustained development of the team must be a master with the above specialties. Here is still to mention Taipei pure K, they can be said to be the industry has the most core competencies, the strongest operators. Throughout the market, every owner has at least one or two core competencies and maintains a balance in order to gain a foothold in the industry.

KTV has always been China's mainstream entertainment industry

Today, China's KTV mid-range level store is too large, similar to the hotel industry's business class, precisely this part of the level of KTV and the lack of core competitiveness of the most, the only way to compete with each other is to use the low price of the opponents to break down, but at the same time, also to push their own to the brink of extinction. Such a vicious circle leads to the development of KTV in the next few years there will be a clear polarization, who has the most core competitiveness who will occupy the high-end market, and sustained development. And those who do not have the core competencies of the vast majority will be eliminated. But there will still be a few underdogs who will survive, the owners of their own properties, or those with low rents, who will opt for a more self-help approach to business to stay afloat.

With the rapid development of the network era, the intelligent field of continuous innovation, the future of low-cost self-service KTV will occupy a certain low-end market share, the mid-range market will gradually shrink, the high cost, thin profits is not the main reason for survival.