What is the target market of Amazon.com?

Technological sophistication, fast features, convenient book purchases, perfect management system, real price discount supply cycle is relatively long, the dependence on suppliers is relatively large, excessive marketing expenses and the elusive cyberspace in China has great prospects for the development of online retailing industry is booming. Amazon is a big tree, there is a threat of competition from the German Betamax Amazon's target market:

1. Amazon is mainly oriented to Europe and the United States and other developed countries.

2. From the point of view of the relationship between the product and the market, Amazon belongs to the complete market coverage Dangdang Dangdang has previously been Beijing, Shanghai as its target market. But now Dangdang's intention to go south is obvious, that is, to occupy the Guangdong market. eBayeBay is a global website, its goal is to become a global online trading platform. Its market scope involves the economically developed countries in the four major regions of the world (Europe, America, Asia, and the Pacific). Market PositioningAmazonAmazon's bookstore is positioned in the information technology industry, and Amazon has taken a clear line of demarcation with its competitorsDangdang has always positioned itself as an online book sellerDangdang has always been located in the strategy of "more varieties and lower prices"