Traditional Culture Encyclopedia - Traditional virtues - Why is Ulike hair removal instrument sought after by users? Help you solve your doubts
Why is Ulike hair removal instrument sought after by users? Help you solve your doubts
Industry opportunities: family beauty is the general trend. Judging from the category demand of users, the penetration of new categories of home beauty instruments has a gradual development process from concealing to beautifying. Hair removal instrument has become an important leading category of family beauty instrument, which has opened the first shot of the family medical beauty war and become the vane of the development of the whole family beauty instrument track.
For a long time, hair removal has been an indescribable thing in female beauty care. Traditional depilatory cream, shaver and other products can only remove the hair on the skin surface, but can't eradicate it. Hair in the spring breeze will still blow. Therefore, users often choose to go to offline beauty salons and offline medical beauty places for deep hair removal, but offline experience is not only time-consuming and laborious, but also has a weak sense of privacy during the experience, which is easy to cause users' resentment.
Because the above pain points have not been solved for a long time, it is difficult for a large number of users to release the demand for hair removal. Under the social trend of staying at home, family hair removal is obviously the main direction of industry development.
Youlike depilator took the lead in introducing sapphire freezing point technology into household depilator category, which stabilized the head position of household depilator category. According to the official data of the brand, ulike hair removal instrument has occupied more than 55% of the market share of household hair removal instrument industry, with more than 2.8 million cumulative users.
The principle of optical hair removal instrument products is that hair follicle melanin absorbs light energy and converts it into heat energy, so that hair follicles are heated to sleep. Compared with other hair removal methods, optical hair removal can inhibit hair growth for a long time. However, because the residual heat of the traditional optical hair removal instrument can not be cooled and dispersed quickly, it is easy to cause skin burns and thermal damage, which has become the biggest pain point for users.
Ulike hair removal instrument solves this problem through the application of sapphire flat lamp. On the one hand, sapphire has higher light transmittance and higher efficiency of converting light energy into heat energy, which can effectively stimulate subcutaneous hair follicles to enter a dormant state; On the other hand, sapphire has higher thermal conductivity, which can quickly cool the surrounding skin and ensure skin safety. In other words, by introducing sapphire freezing point technology, not only can hair growth be inhibited more effectively, but also the user experience of depilation, painless and skin-friendly can be realized.
It is through the design of sapphire flat lamp holder that ulike hair removal instrument has more functional expansibility in hair removal instrument products. In the rose hair removal instrument of Ulik hair removal instrument, there are eight phototherapy skin rejuvenation lights around the sapphire freezing point screen, which can achieve skin rejuvenation effect by using red light energy while users are depilating, thus forming product differentiation. The freezing point painless technology and phototherapy skin rejuvenation technology of Youlike hair removal instrument have obtained national patent certification, which has become the competitive barrier of Youlike hair removal instrument products.
It is worth mentioning that ulike hair removal instrument has also been recognized by fashion, health and other professional fields, forming a strong brand potential. For example, in the fashion world, Ulik hair removal instrument 202 1 cooperated with SIFS of Shanghai Fashion Week and became the recognition of Bazaar's annual hair removal instrument; In the field of professional health, ulike hair removal instrument has also conducted in-depth cooperation with Dr. Lilac, and output the core content through real-life evaluation and professional reports to create professional influence.
Today, when home beauty instruments are in full swing, ulike hair removal instrument has become the first track of hair removal instrument category. Through the interaction of technology precipitation and brand communication, the potential energy of enterprises is continuously accumulated and it becomes an emerging brand that users love. Ulike hair removal instrument has created a successful case model for the industry through its own explosive product path. It is expected that ulike hair removal instrument will continue to shine on the track of home hair removal instrument, and continuously promote the high-quality development of hair removal instrument industry.
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