What are the advantages and disadvantages of personnel marketing?

Advantages:

1, two-way information transfer;

2, marketing purpose of the dual nature;

3, the flexibility of the process of interest rate;

4, friendship and collaboration in the long term.

Disadvantages:

1, the expenditure is larger, the cost is higher;

2, the requirements of sales staff is high.

Personnel sales is a strong human factor, a unique means of promotion. It has many features that distinguish it from other promotional tools, can accomplish many other promotional tools can not achieve the goal, its effect is extremely significant.

Relatively speaking, personnel marketing is more suitable for marketing complex products. When the sales activity requires more problem solving and persuasion, people selling is the best choice. The ability to persuade and explain is particularly important in people selling, and it has a direct impact on the effectiveness of the sales pitch.

Expanded Information:

Basic Forms of Personal Marketing:

(1) Establishing one's own sales force and utilizing the company's salespeople to sell products. In Western countries, members of a company's own sales team are called salespeople, sales representatives, sales managers and sales engineers.

(2) A company can hire professional contract salespeople. For example, a manufacturer, a sales agent, a broker, etc. They are paid a commission on expected sales.

(3) An enterprise may employ part-time salespeople to promote its products in various retail business establishments through product management demonstrations, on-site demonstrations, consulting presentations, etc., and receive commissions as a percentage of sales.

Baidu Encyclopedia - Personnel Sales Promotion