What are the future development trends of e-commerce in China

While the development of e-commerce in China started relatively late, compared with the developed countries there is still a large gap, but in the government, enterprises and consumers *** with the promotion of China's e-commerce will be further standardized environment to get a more rapid development, and presents the following four trends:

One is the integration of the real economy and the network economy, the direction of the development of e-commerce. E-commerce in China's industrial and agricultural production, trade circulation, tourism and community services and other areas of application continue to expand and deepen. The integration of online and offline, online marketing, offline transaction or offline experience, online purchase mode accelerate the formation. With the development of enterprise supply chain e-commerce and international e-commerce, it will drive the development of e-commerce service industry and gradually become a new growth point of the national economy.

The second is that technology, demand and investment drive the rapid development of e-commerce. Driven by a new round of information technology revolution such as cloud computing, Internet of Things, mobile communications, e-commerce will continue to innovate the application model, based on the mobile Internet, network communities, LBS (location-based services) and other emerging models continue to emerge; the change of China's social structure and consumer attitudes will bring new space for e-commerce development, the younger generation gradually become the main consumer; e-commerce support system to further improve, e-commerce development of endogenous momentum. The support system of e-commerce has been further improved, and the endogenous momentum of e-commerce development has been continuously strengthened.

Thirdly, cross-border e-commerce has become a new choice for Chinese enterprises seeking business opportunities overseas. With the gradual improvement of China's cross-border e-commerce policy and institutional environment, driven by e-commerce service enterprises, cross-border e-commerce will further give full play to the product advantages of Made in China, and promote the "Made in China" to "Marketing in China" and "Created in China". "China's creation" to accelerate the transformation.

Fourth, the application of e-commerce to a new breadth and depth of development. The supply chain of large enterprises and the level of business collaboration continues to improve, small and medium-sized enterprises to actively integrate into the leading enterprises of e-commerce purchasing and marketing system. E-commerce will integrate the logistics supply chain, effectively bundling logistics channels, commercial channels and information channels. In addition, marketing will develop in the direction of precision, and through the consumption of each customer online, it will be able to determine the real needs of consumers, so as to accurately recommend the required goods.