What is meant by saturation in e-commerce

There are two, one is the market saturation, the second is the e-commerce platform saturation.

Market saturation: generally refers to the saturation of demand, this is divided into regions and products. If you are mainly for a certain city to do a certain type of product services, and this market has been saturated, then there is no investment value. For example, I have a friend in the north of an old industrial city to promote solar energy products online ordering and door-to-door installation, but this market is basically saturated with demand, only to give up.

E-commerce platform saturation: E-commerce platforms, such as Jingdong, the number of merchants on the platform has an upper limit, the number of users to determine the number of merchants accommodated by the e-commerce platform. Some e-commerce platforms have been seriously saturated with merchants, the flow to the mega-merchants concentration, small and medium-sized merchants are squeezed by the survival of the hard, new entrants is even more difficult to adapt and survive. At present, when the saturation degree is relatively low ha.