The role of product packaging design on brand marketing

The role of packaging design and specific functions ① to realize the value of goods and the value of use, and is a means of increasing the value of goods; ② to protect goods from the sun, wind, rain, dust contamination, and other natural factors, to prevent volatilization, leakage, melting, staining, collision, extrusion, dispersion, as well as theft and other losses; ③ to the circulation of the link storage, transportation, transfer, sales to facilitate, such as loading and unloading, inventory, palletizing, shipping, receiving, transit, sales counting, etc.; ④ beautify the goods, attract customers, conducive to sales promotions. ③ To bring convenience to storage, transportation, transfer and marketing in the circulation process, such as loading and unloading, inventory, palletizing, shipping, receiving, transferring, sales counting, etc. ⑤ Metaphorically speaking, it is more attractive or commercially valuable to dress up and beautify the image of people or things Packaging can also confuse people's eyes Packaging refers to a series of activities to design and produce containers or wrappings.

Packaging as a supporting service industry of the national economy, along with China's socialist construction continues to develop and grow, especially since the reform and opening up, in the socialist market economic system, the packaging industry has been able to develop rapidly, is the formation of a paper, plastics, metal, glass, printing, machinery as the main constituents, with a certain degree of modernization of technology and equipment, the category of the more complete modern industrial system. I work in Shijiazhuang packaging design company experience also realized that the packaging design is more convenient for the brand marketing, packaging design and the following natural function.

1. The natural function of packaging - that is, the material function or practical function A. Protection function: that is, to protect the content of the product, form, quality, performance, protection of consumers to safely use the product B. Convenience function: easy to open the use, open the package can immediately consume the product a. Easy to handle loading and unloading b. Convenient production and processing b. Convenient for production and processing, turnover, loading, sealing, labeling, stacking, etc. c. Convenient for warehousing and storage of goods, commodity information identification d. Convenient for store shelves display and sales e. Convenient for consumers to carry, open, and easy to consume the application. f. Convenient classification and recycling of packaging waste 2. The social function of packaging - also known as the spiritual function or aesthetic function A. Marketing function B. Through the graphic description of the packaging, guide consumers to correctly consume the product C. Through the packaging to reflect the cultural taste of specific commodities, give a person a pleasurable feeling, create added value D. Through packaging D. Through packaging to reflect the brand reputation of enterprises and a country and region's political, economic, cultural and artistic outlook E. Packaging design and packaging governance, related to changes in people's lifestyles and the protection of the ecological environment.