20 15 Logo design of China Pavilion of Milan World Expo, what does red stand for?

This color represents people and life.

In the traditional culture of China, red symbolizes prosperity, happiness and auspiciousness, and represents vitality and passion. In the logo design of China Pavilion, the use of red gives a profound meaning, representing people and life, and echoes the design concept of "heaven, earth, people and harmony". The undulating line segments, like mountains, not only reflect the architectural features of China Pavilion, but also express the concept of harmonious coexistence between man and nature.

The ingenious combination of China traditional culture and modern aesthetics shows the unique charm of China Pavilion.