Style expression types of announcers and hosts

Style expression types of announcers and hosts

Influenced by TV media in Hong Kong and Taiwan in the early 1990s. Shanghai Morning Post, Evening News, Sunshine Live Room, etc. Say the news? The form has been broadcast on TV stations all over the country, replacing the past? Broadcast news? The form of. Although many broadcasters and hosts have not fully adapted to this reason? Broadcast? Arrive? Say? However, the relatively relaxed expressions and language of announcers and hosts became the focus of discussion in the streets at that time. TV news announcers and presenters in China began to pay attention to the styles and forms of news presenters at home and abroad, and TV culture also ushered in an important period of tolerance.

First, the origin of announcer and host style is represented by the first generation of hosts, such as Zhao Zhongxiang and Shen Li, who are serious, articulate and rigorous. This kind? Broadcast news? This form has also influenced a generation's reading and aesthetic appreciation of news. But in today's increasingly developed society, this style obviously cannot meet the needs of the audience. Compared with? Say the news? Innovation is mainly reflected in the popularization of language. Compared with the serious broadcasting and hosting methods in the past, the host has more creative space, and tries to be relaxed and humorous in language, so that the charm of language can be fully displayed. With the change of TV media function, the style of the host tends to be more personalized.

Second, the language style characteristics of announcers and hosts. The language style of announcers and hosts of TV news programs is similar to that of general programs, but they also have their own unique characteristics. It mainly has the characteristics of communication, aesthetics, vividness and innovation. As a program form to deliver news to the public, this process naturally has the function of communication. Whether it is the news scene or the host's retelling, the fact must be true, which is the transmission of objective facts by the announcer and host. The different styles of hosts are to spread to the audience in a more vivid form and add vitality. In a sense, TV programs are also a cultural product, and the language styles of announcers and hosts run through the program, which is bound to make viewers appreciate comments. Therefore, aesthetics has become an important feature of the language of news program announcers and hosts. The aesthetic feeling of news announcer and host's language has become the audience's judgment on this program. Does it look nice? An important factor. In addition, the vividness and innovation of the language of announcers and hosts are particularly important. They should not only pay attention to bright things, but also be sensitive to fresh news language, which is also the inevitable demand of the development of the times.

Third, the style of announcer and host (1) news host

News anchor is actually the intermediate stage from announcer to anchor. 1993, CCTV launched the first magazine news program "Oriental Time and Space", using the "communication advantage" of TV and drawing lessons from the arrangement of magazines to connect all kinds of news programs in series to form a magazine news program. From 65438 to 0994, the launch of Focus Interview quickly attracted the audience's attention, and also made news hosts such as Shui Junyi and Jing Yidan become famous CCTV hosts. They have created the image of the host of China TV news commentary program, and successfully created a stable, profound, simple, sincere, objective and authoritative image. 65438-0996, the column "Tell the truth" opened by CCTV adopted the way of direct dialogue between the host, guests and audience in the studio. After the broadcast, the column was well received by the audience. The host Cui Yongyuan's flexible response and humorous teasing won warm applause from time to time. His civilian image and plain language have been recognized by the audience, forming a distinctive image of a new generation of news program hosts. Cui Yongyuan's performance in "Tell the Truth" has made a big step forward in the image-building, hosting methods and hosting skills of China news program hosts. Announcers and hosts can interact with the audience in the program, which can effectively prevent the audience from having rebellious psychology while activating the atmosphere and mobilizing the audience's emotions. The host's thinking participates in the analysis of thinking, showing the rational speculative beauty of seeking truth.

(2) Anchor host

In the era of diversified news announcers and hosts, the role of anchor was born. The anchor has a stronger sense of object and communication, a cordial and peaceful tone, and the program effect is incomparable to the announcer. The traditional news broadcast style and the simple personal feeling of the news program host are not as good as the beauty of seeking truth and rational speculation brought by the anchor. Anchor host is between announcer and host, which is the product of their close combination. It is precisely because of the needs and expectations of the audience that anchor and host talents are born, which makes the audience more truly realize the advantages of personalized communication. Representatives of such programs are Hai Xia's Now Broadcast and Yuanyuan's The Seventh Day.

(3) Integrated editing and broadcasting host

Today, with the maturity of journalist-type hosts, the media people who do TV and news conscientiously are no longer satisfied with the accumulation of journalists, but really want to realize the TV concept. So they began to boldly try to integrate editing and broadcasting, independently complete the production of a news, present the interview facts to the audience, tap the value behind the news and show it to the audience. The news program host, who integrates editing and broadcasting, came into being, which fundamentally realized the positioning of journalists. Gao Liping, the host of CCTV, once worked as an announcer in Shaanxi TV Station, and later as a reporter and editor. She began to try a new way of editing and broadcasting from 1986, and soon succeeded. She is good at on-the-spot interview, good at commenting, asking appropriate questions and being concise.

In foreign countries, the hosts of many news programs are not only program hosts, but also editors and even producers. They all participated in the topic selection, planning and post-editing of a news. They not only decide the right to broadcast news, but also have the right to adjust the order of news broadcast. This gives the news host more creative space, and the host can better grasp the development context and logical relationship of news events, so that the audience can be immersive.

Fourthly, the language style types of TV news hosts.

(A) composed and concise

Calm and simple means that news anchors should be accurate and concise in language expression, and have a chaotic, calm and steady temperament. Speaking of CCTV news hosts, Xing Zhibin's broadcast is loud, fair, dignified and smooth, and "Crashing into a Building" is a clear representative of this style. As a senior news anchor, she can handle the broadcast of emergencies and the release of major government decrees with ease. And it has been recognized by the audience with its dignified and generous image and clear pronunciation and mellow voice. In a certain period, she almost became synonymous with CCTV news. Since then, the dignified and steady screen image held by the host has become the image standard of the news program host, and the requirement of clear articulation, clear articulation and no personal feelings has also become the benchmark of the host's language expression.

Documentary story types

Documentary story style is generally found in documentary news and storytelling news programs. It shows the daily life of ordinary people in plain language. The host's breath is shallow, and his voice is close to the daily spoken state. He turned the long sentences of the manuscript into short sentences, and used idioms and words that sounded easy to distinguish, making them easy for the audience to accept. The language is simple, friendly and natural, which fully embodies the humanistic care consciousness of TV communication. This feature is outstanding in news documentaries and people's livelihood news.

(3) Humorous type

Compared with other styles, humorous hosts are extremely popular. The language characteristics of this kind of hosts are humorous, penetrating, and skillful and flexible on-site control, which is often inseparable from the host's rich media experience and life experience. Rich experience makes this kind of host's observation more acute and unique, his language more wise and humorous, and his control of the program more relaxed. For example, Mo Gexiao, the host of "La Gua" in Qilu Taiwan, told the audience vivid and concrete stories in a vivid, true and natural way with Shandong dialect as the main language, and his humor was relished by the audience.

(D) keen and philosophical types

Most of these hosts are scholars, who are famous for their profound speeches and rigorous logic. This kind of host should not only have good news literacy, be sensitive to news, be able to sniff out real news, identify news at any time and capture news, but also have keen analytical judgment, sharp eyes and profound insights, and be proficient in writing and eloquent. Bai can be said to be the representative of this kind of host, and some people call it China's? Mike. Wallace? His extraordinary eloquence and profound and extensive thoughts enable him to express his views easily in any field. His comments are well-founded, vivid and simple. In fact, news presenters in China, especially those who comment on news programs, also have such a trend? Select news program hosts from experienced journalists in the media industry. Of course, this is not to deny the hosts trained by broadcasting majors. They have a unique advantage in having the right to speak. If they can strengthen the practice and accumulation of news and integrate the advantages of journalists, they can also become very good news hosts.

There are many reasons for the formation of announcer and host style, which are related to their own conditions and their external environment. Because of their different thoughts and feelings, life experiences, aesthetic tastes and knowledge levels, the announcers' understanding and expression are bound to be different. In addition, the needs of the times, national habits and the characteristics of life will inevitably have a direct impact on broadcasters and hosts, and also determine their unique hosting style. Announcers and hosts should accurately grasp the positioning of the program, understand the purpose, content, style and characteristics of the program, and pay special attention to the differences between the programs they host and similar programs. Secondly, they should also understand the clients of the program and the psychological needs of the audience. On this basis, they should fully understand themselves, analyze themselves, know their advantages and disadvantages relative to the programs they host, and combine their previous understanding to strengthen their advantages suitable for festivals and programs.

The formation and difference of news program announcer and host's style is the product of the times, which undoubtedly gives announcer and host more freedom and broad creative space, and also brings more requirements accordingly. In the whole program production chain, the announcer and the host are in the last key link, and at the same time they are in the forefront of delivering to the audience. The janitor? The role of news programs can not be ignored, and the responsibilities of announcers and hosts are more important. The announcers and hosts of news programs often shoulder the heavy responsibility of accurately distinguishing facts, grasping policy discretion, guiding public opinion and adhering to cultural taste. Therefore, when studying the hosting style, we should not forget to grasp the correct public opinion orientation and adhere to the taste and style of advanced culture, which is also the needs of the audience and the call of the times.

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