Traditional Culture Encyclopedia - Traditional virtues - How to do the marketing planning of physical stores?
How to do the marketing planning of physical stores?
Several key points of making low-cost marketing model scheme;
① Service in place:
You can't help but treat drainage as a hammer sale. Many people don't care whether they take money or not. Be sure to fail
② More important than drainage is the channel of transmission.
Many people don't know how to manage customers with mobile phones, thinking that they will put a display stand at the door and wait for bankruptcy.
(3) customer fission (all schemes can't achieve automatic customer fission and recommendation, and will definitely fail)
④ Don't get caught up in the process of the scheme.
Many people pursue perfection, think all the time, and always want to have a complete plan before acting. In fact, many problems are made, not imagined.
So this is a misunderstanding. How do beginners seek the perfect solution? As long as the defects in the initial stage have not been solved, you can try to do it. The scheme is also slowly being optimized, but the strategy should be well-known and controllable.
The more free gifts you design, the better.
(Select 10 test first, and just choose the right one. )
6. The recharge threshold must be conditional.
(Simple and clear, wasting the customer's time, the customer's 2 seconds are precious, and there is no patience to look carefully. As I said before, silver products help customers make choices. )
Three things to do well in an activity:
1. Help customers save money, (drainage activities, great gifts)
2. Help customers make choices (recharge cards, recommend gold projects)
3. Use money to help customers (the method of recruiting partners, while spending, you earn money)
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