Traditional Culture Encyclopedia - Traditional virtues - The plan to open a food store is urgently needed?
The plan to open a food store is urgently needed?
Holding a few W, can invest in the project has limitations, take my investment in the snack bar, I can afford the rent is, x square meters of monthly rent x yuan or less, it is best to choose to rely on the flow of people in the place
Second, decoration and facilities
Shop walls whitewashed, do the ceiling, installed lights installed exhaust, x square at least x yuan; ground ceramic decorations x yuan. Kitchen decoration and facilities x yuan, x sets of chairs and tables x yuan, air conditioning x x yuan, tableware purchase x yuan.
Store to reflect the elegance of the human appetite and the environment often have a certain correlation. I like to put on the wall some snack food characteristics of the introduction: origin, taste, related celebrities.
On each table there are one or two books of the restaurant's snack food. Pick up the best articles about the snacks. Pictures.
The decoration period is one month.
Three, business characteristics and gross profit plan
The most important feature of the diet, is to do some people do not do well, but the profit is quite high food. If not a franchise, invest in this xW, at least the boss is a food expert, can make a variety of local habits of food, and then standardize the production process.
Maximize the expression of your own style of cuisine.
The store has: (specialties) (the above can be based on their own understanding and mastery of the situation to choose the product characteristics)
Three, staff use.
Two shifts of staff, a cashier, a table and dishwashing, three in the kitchen window operation, a takeaway delivery. The cashier is the boss or the person in charge, related to the management of discount promotions.
Employees should be uniformed, employees hired to pay a deposit of 200 yuan, the uniform issue is almost considered an investment offset, not counting the investment in uniforms.
Employee basic salary of 800-1200 yuan, and then 5% of the monthly turnover to do staff bonuses, according to the average distribution of attendance.
Four, marketing strategy (purchase price coupons, and then exchanges)
1. In order to save costs, you can print business cards type of small advertisements distributed in the nearby neighborhoods or stores or markets. In addition to decorating the property and then set aside 3,000 yuan for working capital, try to spend on advertising.
2. A month before the opening of the distribution of 20% discount coupons.
3. Drawing cards for discounts. Cashier to prepare a deck of 60 cards of poker, there is a 1, a 2, a 3, a 4, a 5, a 6, a 7, an 8, a 9, a king, the king of the draw, buy 10 yuan to send 10 yuan more coupons, draw 123456789, draw what, according to the number of draw discount rate, such as 8, 20% off the purchase of 10 yuan coupons and then send 2 yuan more; plus not discounted 50 JQK.
Five, gross profit analysis
This snack bar, basically morning, mid-evening and late-night snacks can operate, the daily target turnover of 3,000-5,000 yuan. That is, the gross profit of 1800 yuan, in addition to staff wages and fees 14 * 60 = 840. In addition to taxes and fees of 300 yuan, the daily profit of more than 650 yuan. Annual profit of 23W, after calculating the error, counting 20W.
Summary
Opening a food store store, do is characteristic, the general public do not want to do and do not do well in the food, focusing on the local taste, food taste is high, high gross profit margins.
The food is delicious, the means of marketing should be unique. The store uses a card discount, is a "buy one get one free" chance of sales means, so that people enjoying the food to get a discount stimulus, but also a fun
The following is the second:
One ﹑ "catering" status and development
The development of the catering industry is almost saturated, are generally to Upscale catering and low-grade catering development is a little better, but the life cycle of the mid-range is always very short. So when we invest, from several considerations and investigation and analysis of the results, with a small investment, in return for large benefits, and then to return to the capital to expand the market and economic development.
The market of campus economy has a wide range of development areas, the consumer is also very simple consumption, relative to the external market competition to be small, individual business is simple to small investment-based, service in college students. Service to students, students are the store's customers, should be how to serve customers, first of all, to attract the attention of students, so that they can be in the shortest possible time to patronize the store, the use of marketing methods are a variety of ways; second, how to make the first time to patronize the customer into a potential customer ﹑ regular customer ﹑ seed customers, the use of marketing methods are also a variety of ways.
Second, the market around the campus survey
From the school around the restaurant survey shows that:
1. Most of the restaurants are operating in the ordinary dishes, there is not much special features, dishes are mainly Szechuan.
2. Ninety percent of the restaurant's sanitary conditions are not very satisfactory to customers, the service attitude is not so good, not to mention after-sales service.
3. The surrounding restaurants rarely use marketing strategies.
4. Restaurant operators lack of management of employees, there is always a mentality of "recruiting customers, regardless of customer satisfaction.
Three ﹑ "restaurant" development plan
To "integrity, service" for the purpose of "unique" for the development of the first move, "meal", "service", "service", "service", "service", "service", "service", "service", "service", "service", "service", "service", "service", "service", "service", "service". "Meal" "drink" "music" "leisure" as the development goal. Open a restaurant for the first development mode, create their own brand, in order to "diversified development strategy" in the school around the development of the economy, expand their own market. Strive for one or two years time, after earning the principal and a part of the profit, with this part of the profit to expand the market.
Four ﹑ "restaurant" the main planning
1. In the students gathered more places to rent a not too big store, the best store rented
is simply installed. Buy some tables and chairs in the second-hand market, 90% new, with certain characteristics.
2. Recruit a chef and a waiter, and enroll one or two students in the school for part-time jobs.
3. With their own ability to carry out a brief decoration, there is a sense of aliasing characteristics, to capture the consumer's consumption of vision, first attracting the visual, followed by taste, and finally synthesized into a feeling.
4. In order to open before, there is a certain amount of advertising, not with drawings and flyers, but with the mouth, they would have been a student, first with the students, please ask them to free taste, personal experience, needless to say, they will give you a live publicity. The other also saves money.
5. The requirements of the chef is very high, he must have a flexible brain, in each week can change a fancy features to attract customers.
6. The waiter's main job is to clean up the table and store hygiene, at all times a layer of spotless, no greasy feeling, to give customers a deep impression. Recruitment of part-time workers will be responsible for ordering and serving food, each staff member required to deal with their own health first, in order to better serve the customer, if there are customers or the appearance of unclean things or the environment immediately dealt with, make amends and apologize for re-replacing the food or clean up, such as the customer is still not satisfied with can be accompanied by a reward for the apology.
7. Although the goods bought relative to other restaurants a little more expensive, but the quality ﹑ service, environment is first-class, most customers are willing to spend more than one or two dollars, eat comfortably.
8. In order to improve the quality of service, we have to grasp the staff of this pass, so that they really into the service to "good service, point system" if the more points, at the end of the month when the bonus is more.
9. Although it is a small restaurant, but to manage a company's management system.
10. In business, you can have a marketing campaign at a certain time to attract more customers.
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