Creative Alphabet Illustration - How to Design a Full-Font Logo

How to draw an exaggerated form of the association of letters

Benefits of the association of letters (how to draw the association of letters)1

Today, YOBA recommends a particularly creative way of drawing the alphabet: using letters, numbers, symbols, words as the basis for a picture, this cross-border play in itself can provide children with a lot of associative space, and also to remember the letters and numbers.

Alphabets

Use a rounded lowercase a to draw a little snail that says, "I'm running dead last and I'm not happy.

Draw a smiling dog with a playful handwritten small a.

Elegant flowery capital D, you can draw a smooth bird.

The lowercase d is more suited to a quirky style, and this little brother's french fry haircut is eye-catching.

Capital E is for capturing a little penguin, so you'll never have to worry about me not being able to draw the mascot of our papa penguin.

Lowercase g, draw a National Day to make up seven days of sleep still continue to pretend to sleep the bear.

As for the small s, of course, the most suitable for styling cranes.

Numbers

Number 1, draw a big ship with three-dimensional perspective.

Number 5, draw an ugly groundhog.

Number 15, a small koala hugging a tree trunk.

29,and the white swan's demeanor is a perfect match.

The number 42, a baby dinosaur that makes children scream with excitement.

Symbols

Black question marks can still have this kind of operation?

Forcibly bend the arrow to draw an angry bird.

Words

Draw a baby with "baby."

Draw a lady with "lady."

This lady looks like Mulan from the Disney movie.

Draw an angry bird with "bear. Draw a bear with "bear"

Draw a bee with "bee"

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Benefits of letter association drawing (how to draw the association of letters)2

Many designers, once they receive a logo design project, immediately think of using the first letter of the brand name to design graphics, which is also a good way to effectively strengthen the logo graphics and brand relevance, but also great limitations, such as the design of the form of the hard to have a breakthrough, some of the Brand logo is not suitable for this form of design, etc., so, I'm here to share with you today a few other logo graphic design ideas.

01. To an object as a logo graphic

If the brand name happens to be some kind of object, or brand name of a word is an object, or brand name is a harmonic is some kind of object, then you can directly take this object as a logo graphic. Of course, the designer needs to design the graphic to make it more beautiful, more special, more in line with the brand's tone. For example, to simplify the graphic, standardize, abstract, or add a memory point, in addition, the best peer no other well-known brands have used the object as a logo graphic. The brands that use this kind of design logo are: Apple, Great Wall Motors, Hammer cell phone, Tmall, Boxmart Fresh Sang and so on.

▲apple's logo is an apple, but it is not an ordinary apple, but an apple that has been bitten, and the design has been accurately standardized and visually conforms to the golden ratio.

▲The Great Wall logo is an extremely simplified version of the Great Wall beacon.

▲Hammer Technology's logo is a small, delicate geological hammer, which is more professional and technological than a normal hammer, and the design specification is also not simple.

▲The brand name of Tmall contains the word "cat", so its logo is a geometric and very distinctive black cat.

▲The word "box horse" in "box horse fresh sheng" has the same sound as "hippo", so its logo graphic is a cute hippo.

02. Symbolic graphics

This logo graphic has no connection with the brand on the surface, but borrows a familiar graphic with a specific symbolic meaning to symbolize the brand's concept, vision, product quality and so on. The use of such logo design techniques brand: Starbucks, Rolex, China Unicom, Zenkungfu and so on.

▲Starbucks logo graphic from the ancient Greek mythology in the image of the siren - Siren, she has a very seductive voice, hear her singing people will not be able to withstand her, Starbucks siren Siren's image as a logo graphic, is to express the excellent quality of Starbucks coffee, and the Siren with the same great force.

▲The logo of Rolex, the top watch brand, is a crown, showing the imperial spirit of Rolex in the watchmaking industry and positioning Rolex as the king of the watch industry.

▲China Link's logo is inspired by a traditional Chinese element: the Chinese knot, which symbolizes connection, unity, and heart-to-heart with consumers.

▲The logo of fast-food brand Zhenkongfu features an illustration of a Bruce Lee-like character, symbolizing the brand's high quality and Chinese characteristics.

03. Use an animal as a logo

Domestic Internet brands especially like to use animals as the brand logo, an important reason is to facilitate the creation of brand IP, animal IP can effectively bring the brand closer to the distance between consumers, as well as to enrich the means of advertising and communication. In addition, the use of animals as logos is also more convenient for consumers to remember. Of course, the animal chosen by the brand should match the brand's industry and temperament. Some of the brands that have used this type of logo design technique include: Jingdong, Suning.com, Ctrip Travel, and Ruixing Coffee.

▲Jingdong's logo is a small dog, the dog is characterized by loyalty, gentle, in line with the characteristics of the service industry.

▲Suning's logo is a lion, the lion is the king of the grassland, Suning wants to express its ambition to be bigger and stronger through the lion graphic.

▲The logo of Ctrip is a dolphin, which is a marine animal, and is more suitable for the travel industry.

▲Richmond's logo is a deer, the brand is mainly for young white-collar workers, the deer is delicate and elegant, in line with the brand of Rui Xing Coffee.

04. Abstract Graphics

That is to say, designing an abstract graphic in terms of temperament and modeling in line with the brand's spirit, tone, and industry attributes, and using it as a logo, the abstract graphic has a wider inclusiveness than the figurative graphic. The brands that use this kind of logo design technique are: Nike, British Petroleum, Mercedes-Benz, Huawei and so on.

▲Nike's logo looks like a hook, but what does a hook have to do with a sports brand? In fact, it is an object of rapid movement out of the trajectory, the feeling is "whoosh a moment on the disappearance", the speed is extremely fast. Some say it's the shape of a wing. You see, abstract graphics give the audience a lot of room for imagination, and whether or not the graphic is good depends on whether or not it always leads people in a positive, brand-related direction.

▲The most expensive logo in the history of the world is the BP logo, known as the sunflower, which is a symbol of vitality, will never wither, and shines on the world.

▲The logo of Mercedes-Benz is a three-pointed star graphic, which also resembles the steering wheel of a car, symbolizing the automobile industry and the vision of conquering the sea, land and air.

▲Huawei's logo is like a radiant sun, in fact, it is also like a blooming flower, symbolizing Huawei's diversification and determination to go global.

05. Chinese combined with graphics

Since it is a Chinese brand, so directly with the Chinese to do the logo design is natural, the relevance of this logo than with the brand's initials stronger, usually with the brand name of a word or two words with the brand-related graphic combination. The use of such logo design techniques brand: Beijing Winter Olympics, China Academy of Fine Arts, Guangzhou, Guangzhou International Brand Festival and so on.

▲The logo for the Beijing Winter Olympics uses the word "winter" combined with a graphic of a skier.

▲The logo of China Academy of Art combines the word "Guomei" and the seal.

▲Guangzhou city logo uses the word "Guangzhou" combined with the graphic of the Guangzhou Tower.

▲The logo of Guangzhou International Brand Festival combines the word "Guangpin" and the Guangzhou Tower.

06. Translate the brand name into graphic

Some brand name is a verb or noun, through the literal meaning of its graphic, this graphic on the surface of the brand will have an obvious connection, as in order to have the inner connection, or to design style and design tone on the effort. The use of such logo design techniques of the brand: a plus cell phone, Mitsubishi Motors, Fangyuan Real Estate, Red Dot Award.

▲The logo of OnePlus is a combination of the Arabic numeral 1 and a plus sign.

▲The logo of Mitsubishi Motors is three diamond shapes.

▲The logo of Fangyuan Real Estate is a combination of a square and a circle.

▲The logo of Red Dot Award is a red ball.

07. Use the main product or main service as the logo

Some brands have main products, or focus on a certain industry, then it is also quite suitable to use a graphic that can represent the main product or main service as the logo, the premise is that it should be made personalized. This allows consumers to be clear at a glance, such as Burger King, tea, QQ music and so on is to do so.

▲Burger King used its main product burger as the logo graphic, but also echoed the brand name, the logo after last year's revision and upgrade, became very simple, with a strong recognition and scalability.

▲Hi tea logo for a person is drinking milk tea.

▲The QQ Music logo is a music symbol.

How about that? The idea is not to open up a lot, so, in the future, do not just use the initials of this kind of design logo, try more other ways, there may be more, more appropriate solutions.

Benefits of letter association drawing (how to draw the association of letters)3

Letters are really very strange existence, it can be an integral part of the textual expression of information, or just as graphics. They can be very intuitive to the reader to convey textual information, but also can carry colors, graphics and personality, as part of the visual elements. A few letters can convey a lot of concepts, which is why many companies like to use letters as logos. But how to use them as a corporate logo is also a challenge.

While letterform logos have their own uniqueness that sets them apart from other logo styles, it's not an easy task, especially if you're looking to represent your entire brand with just a few letters.

So how to make the letter combination logo is not too much like the traditional "graphic", thus losing the advantage of its intuitive expression of information, but at the same time can not lose the sense of beauty?

Small collection of letters of the various combinations of logo, I hope to help you.

One, *** enjoy the middle of the comparison

One of the most commonly used way should be to *** enjoy a part of the two letters, usually the middle part. It can be emphasized by different colors, or just use the same color, just as wonderful.

1.1 Two capital letters

This is the most common way to use two capital letters, as it is most likely to be taken from the initials of the company or brand name.

In the alphabet, nearly half of the capital letters can be used either left or right in this way *** enjoy the center line, so this form is also more mature application.

1.2 Two lowercase letters

Sometimes, it is difficult to combine two capital letters perfectly, then you should try to use lowercase letters, lowercase letters are not only easy to **** enjoy, at the same time, lowercase letters are also more able to create a unique, relaxed visual experience, not too serious.

1.3 Mixing uppercase letters

Of course, it doesn't have to be all uppercase or lowercase, you can also try a combination of upper and lowercase, which may be easier and give you a different style.

1.4Combining the center line and the corner

Creativity has no limits, and sometimes you can do more to try, for example, you can combine two letters that are not very similar to each other, although it will be slightly contrary to the letter of the alphabet, but as long as it does not affect the recognition, it is OK. creativity is to dare to try, and perhaps you can create a delightful style.

1.5 Combining straight and curved lines

The letter "O" is not easy to combine in ****. Sometimes you can cut out a part of it, or you can blend a straight line with a curve, but always on the condition that it doesn't affect the recognizability.

The easiest way to combine curved letters is to use a handwritten font or to combine them with letters that are also curved.

Illustration is how to draw,

a _寤茉谥缴匣痪托辛寺? Why do you need to learn the software? It's a lot of work, isn't it?

Illustration on paper, that is a traditional illustration painting method, using paper and paint, this is what we usually say hand-drawn illustration, and learning software to draw illustration, refers to the digital board illustration, or called the board illustration, that is, in the computer for an illustration of the drawing, and this form there is no need to learn it? Of course there is a need, now online orders about manuscripts, basically require the use of digital board for painting, because of the convenience of modification, painting efficiency is also fast, is the mainstream demand of the current market, so we are very necessary to carry out an illustration through the software. You can understand the following board is how to draw, you know why the illustration to use the software.

Panel painting is commonly understood in electronic devices on the digital board for painting, painting effects on the computer to present, will use ps software and sai software, rather than using traditional brushes and paper. Board painting as a product of technological progress, the very obvious advantage is very convenient to repeatedly modify and adjust to help the painter to save a lot of time and energy, the board works are also convenient to save, and do not use paint and paper, basically 0 cost. The following picture is the effect of painting with a digital board rendering.

Two___Another thought of the boy boy tanned ê Xiang Xiang gadfly, but will be difficult to think of the software design.

Many partners will wonder, the software operation method I will ah, why when I go to paint, feel very overwhelmed, can not draw any decent works? Painting works is simply miserable ah, on the one hand, because the use of software you are not skilled, on the other hand, you do not have the design thinking through the software, and not from the true level of mastery of the software, we usually say that to learn things from the two levels to start, the level of the Road and the art, the art is the method, the Road is the thinking and the fundamental. Just like with the same seasoning, the chef fried dishes, is more than we do incense, this is the chef has a kind of fried food thinking, know how to use the proportion of seasoning, in order to achieve just the right state.

In order to help you enhance the technical operation of learning illustration software, as well as the enhancement of design thinking, really improve their ability to master the software, students can go to a master teacher to get experience, enrich themselves, broaden their horizons, he every night at 8:00 p.m. will be on the Internet for free to speak live illustration illustration of the original course, even if it is a lot of zero-basic students are also very much like to go and listen, because the teacher said easy to understand, but the teacher will be able to help you to learn how to use the ingredients to achieve the right state. Because the teacher said easy to understand and quite humorous, the thinking of everyone to improve, there will be a very good role in guiding, in order to learn the really useful board illustration, the master teacher to find a continuous learning, which is the true meaning of learning. Want to learn students can go to the Fei Rou teacher's Wei Xin (harmonic): ranked in the front is: w9, ranked in the back is: kaka, the above two groups of letters in order to combine them in order.

Success in life is not a success for no reason, there is no pie in the sky success, only through continuous learning, constantly refueling themselves, replenishment of energy, you can really open the clouds to see the moon. The things in other people's heads, into their own heads, so that they are more powerful, this is a wise man.

Three_Commonly_used_three_computer_illustration_drawing_software.

1._S:

PS is recognized as the most powerful image editing software, because it is powerful, so many features lead to too much bloat, the drawer can use the function of the function in fact only accounted for a very small part of its function, the advantages of a powerful deformation tools, layer mode, curve adjustment tools, etc., of course, the shortcomings are also very obvious, first of all, a lot of operations must be combined with the keyboard shortcuts. First of all, many operations must be combined with keyboard shortcuts to use, a large number of operations away from the keyboard will need to enter into the re-entry, for the digital screen patients is not friendly, software layman learning cost is higher; Secondly, the update to the 2019CC, a thousand calls for jitter correction (anti-slip) is still very difficult to use, the color fusion is still difficult to use. His strong brush production and popularity of the decision of most of the painting workers are in the ecology of PS, so PS is called image editing or production of the necessary software.

2. SAI2:

Note, is SAI-2, on the basis of SAI to complete a sea change, make up for the many shortcomings, but also the perfect inheritance of the many advantages of the former, the line is still as smooth as silk anti-shake, color fusion is still natural and touching, which is a dedicated to the painting of people who are designing the painting of the class of special software, to knock on the key, it is painting software! PS is an image editing software, PS the big brother is just editing the picture at the same time incidentally do some of the functions of the painting, and SAI2 is specialized in painting a small and refined software.

3. CSP:

is a cartoon has a strong advantage of drawing software, with all the advantages of SAI, but also has some of the functions of PS, of course, even the PS bloaters to improve efficiency. The birth of this software really shows that only the Japanese engineers can make a real service for the painter's software, it is the cartoonist and Japanese illustrator of the heart of the white moonlight, the choice.

Summary of the three software:

(1) PS is good at thick paint, the performance of heavy real texture and light and shadow, or with a powerful brush to expand the imitation of paper or cloth texture of the paintings, curves tools to adjust the picture is also very good to use, even if it is to other painting software as the main tool, PS also needs to be used as a draft of the final adjustments of the auxiliary tools, must be learned refers to dozens of stars. (Main tools)

(2) SAI2 advantage is to draw celluloid illustration, line smooth stretch, color bright and clean, SAI2 itself is a pure and lovely little girl.

CSP, needless to say, drawing comics, choose him right.

Four _ also only milling S Rose Curtain Bitch want

IPADiOS system on the best two APP: Procreate, ArtstudioPro

Procreate easy to learn, simple layout, for beginners is very friendly, the iPad is currently one of the best use of the APP, I know the circle of friends with the iPad, the basic default use of this software. I know a circle of friends with IPAD is basically the default use of this software. The biggest problem is that it can not import third-party brushes, so accustomed to PS and SAI old bird will inevitably be a little overwhelmed by the chagrin of the commonly known as not lifted in the heart of the rummage.

ArtstudioPro is currently the closest software to PS on the IPAD, from the layout and functionality of the layout are very similar, and even PS brushes and brush presets can be imported directly into the APP, the default grouping is very acidic. This goods even anti-shake are perfect inheritance of the PS of the chicken ribs are not available, but its deformation tools have not done PS as imaginative, the big brush delay actually better than PS, if not all English, this is undoubtedly the best APP on the current IPAD, not one of them. It is said that immediately ArtstudioPro to launch a Chinese version, Procreate has been crying in the toilet, it is said that the full-blooded non-emasculated version of the PS will also be logged on the IPAD, IPAD all the paintings on the APP together crying in the toilet.

How to Design a Full-Font Logo

How to Design a Full-Font Logo

Introduction: Some companies are keen on a simple font logo, but a logo made up of only fonts doesn't mean that it's not creative and doesn't require any skill. A full-font logo using some classic fonts conveys an air of enterprise, firmness, reliability and pragmatism, and there are many famous companies that have this kind of logo, such as IBM, Apple Computer or Punjabi Cosmetics. Let's find out how to design a full-font logo!

If you intend to design a logo, you'd better make sure that the font you use must be a font with good expressive ability, carefully arrange the letter spacing, font line thickness, the space between the words, the placement of hyphens or dotted line position.

This logo must emphasize the choice of fonts, in general, do not directly use a font that is readily available on every computer (as shown above), but rather use some of the newer fonts.

Particularly careful with Helvetica fonts (Arial font is actually a Helvetica font, just another way to call it), this type of font in the last century, the 1960s and 1970s is particularly popular, if you use this type of font, to give a nostalgic atmosphere. Do you want your logo to look the same as many of the logos designed in the 1960s and 1970s?

Many fonts are trendy and tend to be popular at one time or another, but that can quickly change, so avoid Sand, Mistral and Hobo.

You can see how much variation there is in the use of a major typeface on a logo:

Font combinations

In many full-font logos, you will often use two different fonts, and sometimes you already use two fonts on the company name. Sometimes the fonts you use are fine when the company name is large, but not so much when it's presented in a smaller size. For example, if you are using a very small font for your company name, and you want to include the words "international", "incorporated", "corporation", etc., you may want to use a smaller font for your company name. corporation", may even need to add a certain slogan, such as "Wedoitforyou", in this case, the letter line is thin, if the logo size is larger, it is very clear and easy to read, but if it is expressed in a small font, then these thin lines become very blurred, you have to However, if you are using a small font, the fine lines become blurred, and you need to think carefully about what font to use at the smaller size.

The key to using two (or more) fonts is contrast. When using two fonts, especially if you're not choosing fonts from a single font family, avoid choosing fonts that look like they have too much **** in common (like fine vs. bold in the same font), and choose fonts that look significantly different.

If you choose the font has a big difference, but when combined together but let you feel very uncomfortable, and you can not say where in the end out of the problem, then you have to carefully look for similarities between the two fonts, these similarities outside the often visually clash with each other.

Letter distortion

We often distort a letter in a logo to achieve a special effect. Some of these transformations are as simple as adding or subtracting an element, while others involve other, more complex techniques.

Changing letters to fit in with other letters is a design technique used in many logos. Adding an interesting 'visual element' to a typeface makes the whole logo more unique.

Adding Elements

If you design a logo on a budget that allows for more effort and time to be spent on the logo, then the more we can design a maverick logo, like Nike's snappy check mark, Merrill-Lynch's bull, or Apple's apple, and over time everyone will know what brand it belongs to. Over time, everyone will know what brand the design belongs to. But oftentimes, even if you spend millions of dollars or years on a design, the symbol and the words still have to work together to give it a sense of uniqueness rather than just relying on the graphic.

The symbols we've examined here generally give a simple presentation, with clean lines and shapes that work well in a variety of media. If you've ever looked through a design yearbook or a book on logos, you'll see that if the symbols are not combined with a typeface, they are simply symbols of some kind (usually common, almost everyday patterns), but when combined with the typeface of a particular company name, the whole thing looks very special. This is crucial for logo design, as there are countless logos that use the circle shape as a symbolic motif, and if it is not accompanied by text, there is not much difference between them.

Ideally, the symbols we design should look and feel similar to the typeface, but usually you'll see logos where the connection between the symbols and the typeface isn't obvious, and it's important to keep in mind that the key to similarity is the ability to make a connection between the various spatial allocations in the logo. If a logo as a whole gives a sense of closure, they give people a sense of close connection, if a logo looks scattered, it is difficult to create a connection.

Increase clipart material

We can get a lot of clipart material in many ways, including dozens of patterns from some pattern fonts. These clipart patterns are not only great for logos, but they also give us some new inspiration for our designs.

We reused the clip art of the light bulb to express the concepts of "idea" and "swarm". The typeface is a lively one, but the whole logo is still a bit static in conveying the idea of "swarm".

We changed the lines of the letters to add some 'energy'.

In the process of adding "energy" and interesting visuals, we added an unexpected element: a floating light bulb.

To make the name design even more special, each of the following logos uses a cheap clipart partial element or some kind of patterned font:

Don't forget that we can use some illustrative clipart as an option in our logo design.

Adding illustrations

If you're a smart illustrator, or if you can afford to hire an illustrator to help you with your logo design, you can convey your ideas in a very special way. But don't let the lack of professionalism of an illustrator get in the way of your creativity. These illustrations are deliberately presented in a "rough" style that will look more appealing than a well-polished illustration, so many illustrators will spend a major effort to create a visual effect that looks a little "rough" but has a good presentation style.

There are many ways to use illustrations in logos. But the important thing to remember is to keep it simple, and to make sure that all the illustrations still look good when displayed in black and white.