Why does anchor Tik Tok encourage everyone to broadcast live?

65438+1On October 25th, Tik Tok Live announced the launch of the quality anchor incentive plan, with the first phase of investment of10 million traffic and10 million cash to help the development of quality anchors and promote excellent traditional culture. At present, applications have been opened for some anchors in seven content categories: folk songs, bel canto, national musical instruments, western musical instruments, national dances, classical dances and modern dances. It will be open to more categories in the future.

According to reports, in addition to providing tens of millions of traffic and tens of millions of cash rewards for qualified anchors, the platform will also provide official promotion positions, exclusive gifts and stickers, official live training and other operational services.

It is worth noting that the incentive plan sets a strict career threshold for the anchor. The anchor needs to pass the professional ability assessment, and the proportion of live professional content also meets certain requirements in order to be rewarded.

In terms of professionalism, the anchor must pass the live broadcast standard test and upload a 3-minute talent video for professional evaluation; The platform also makes certain requirements for the professionalism of live content. Taking the national dance as an example, the anchor should conform to the professional norms in dance posture, repertoire and service.

At the same time, in the last 7 days of effective broadcast, the duration of professional-related performances in a single live broadcast should be no less than 10-30 minutes. Take folk songs as an example. A single live broadcast of a one-hour folk song performance requires no less than 30 minutes.

The person in charge of Tik Tok Live said that the original intention of launching the high-quality anchor incentive plan is to promote the production of high-quality and professional live content through platform rewards, so that the inheritors of outstanding traditional culture and art practitioners can get better returns.

(Tik Tok Anchor @ Jingjing Jingjing Jingjing (flute side))

Recently, more and more traditional cultural anchors are promoting excellent traditional culture while generating income through professional performances. Opera lover @ 个丫丫丫丫丫丫丫丫丫丫丫丫丫丫𰶯𰶯𰶯𰶯𰵁2000000 Affected by the epidemic, the troupe stopped performing. After Chen Yu, an actor of Shaoxing Opera in Ningbo, Zhejiang Province, lost his job, he found a new stage in the live broadcast room and found a ticket friend. The live broadcast income also strengthened her confidence in inheriting Yue Opera.