What is crm system

Crm system refers to the "customer relationship management system", refers to the use of software, hardware and network technology, for enterprises to establish a customer information collection, management, analysis and utilization of information systems. With the management of customer data as the core, the record of the enterprise in the marketing and sales process and the customer occurred in a variety of interactive behavior, as well as all kinds of activities related to the state, to provide all kinds of data model for the later analysis and decision-making to provide support.

Customer relationship management system in an enterprise within the successful construction, there must be a number of prerequisites and foundations to do to protect.

First of all, it must have the full support of executives and leaders. Because the CRM system is an upgrade of the original customer relationship management, the results will inevitably be inconsistent with the original marketing strategy, at the same time will touch the interests of some people, by the resistance of all parties, if there is no high-level support, and then the good system is difficult to maintain;

Secondly, we must pay attention to the role of the team, the implementation of the CRM system not only requires the team members to fully understand the business processes, but also requires the ability to connect the problem with the process, and the implementation of the CRM system is not only a good idea, but also a good idea of the business process.

The implementation of a CRM system not only requires team members to fully understand the business processes of the enterprise, but also requires the ability to combine the problem with the process to select the appropriate technology, which is a high demand for team members; and then again, it must be recognized by the entire team.