Cosmetic marketing positioning and strategy

To keep it simple, what are you going to attract people with? You have to be the first in something. So that consumers can think of a certain aspect, the first to think of you. For example, in terms of function, "whitening", "breathable skin", "non-greasy" in terms of channels, "direct marketing" "Hospital" "expert recommended" in the use of the crowd "children" "salary" "white-collar" ......

For the crowd, you seize the "impulse crowd" and let them spread the "herd "crowd" and the rest of the crowd will be fine. Better read a book and learn.