How do media people make a profit?

Nowadays, many large network companies have established self-media platforms to attract people from the media to settle in and share advertisements with them. For example, the famous Baidu Baijia has only been online for half a month, and people from the media have earned more than 10,000 yuan. Of course, this method is suitable for self-media people with good writing style, and requires a certain writing skills.

2. Advertising revenue

Since there is the word media in the media, it naturally has the nature of media. How do TV stations, newspapers and magazines make money in traditional media? I believe that the biggest piece must be advertising fees, and the media is no exception. The first income of many media people may be advertising fees.

There are two kinds of advertisements: all-hard advertisements and soft advertisements. Hard and wide is a naked advertisement, which is easy to arouse the resentment of concerned users; Soft writing is much better. Well-written soft text, even you don't think this is an advertisement. Generally speaking, media charges are based on factors such as activity and attention. Hundreds and thousands.

3. Public relations publicity

Public relations propaganda is mainly soft text. Nowadays, many interviews from the media are different from soft articles, so interviews are much higher than soft articles. For small companies that can't find media interviews, this kind of self-media undoubtedly plays an important role. At the time of communication, there may be some promotion expenses in addition to the collection and writing fees from the media.

4. Brand implantation

Strictly speaking, brand implantation is also a kind of advertisement, but it is more subtle. Let me give you the simplest example to illustrate the difference between hard and wide, soft and branded product/service implantation.

For example, many advertisements in "transformers 3" are soft articles, which give users a lot of intuitive images. For example, Shuhua milk is a soft example, and it is also a hard advertisement when it is directly displayed in the local area, in which the car is equivalent to brand implantation.

Note: Brand implantation of well-known brands is generally only eligible to participate in the media, and most media people can only sigh.

5. Electronic commerce

Since the media is not necessarily a group of people who specialize in writing articles, it may also be an expert in a certain field, such as the experience of buying various things. Because they have unique knowledge, people who are interested in this will pay attention to them and then recommend some products. Many people will pay the bill.

The more you make money from the media, you are generally opinion leaders and can influence many people. Most importantly, these people will buy things directly, that is, their self-media value is now.

Step 6 sell products

Selling your own brand products here is not advertising to help others sell products.

At present, there are also many self-media people who sell services, such as WeChat official account: Harmonious e-commerce is a network operation business on the Internet. In the early stage, there was a brand with harmonious design, and then there were other related services. We found that in the internet age, as long as there are users, everything can be sold!

7. Advisory services

Generally speaking, the money for this service is not easy for non-professionals, because you have done a good job in a certain field and your peers have recognized it, and then you can ask for some project questions and charge. People from the media are very difficult, maybe the interview is more reliable!

8, speech, training

Media people can develop in many ways, or they can start with writing well, then speak slowly, and then make speeches and trainings slowly. Generally, you can attend a business speech and watch the industry impact program, ranging from several thousand yuan to tens of thousands. Work hard,

Since the media has done well, there are usually learners, such as user fans or enterprises that need some internal training (the effect is generally better than those lecturers in the society), and the price is not cheap, ranging from 5,000 to tens of thousands at a time, several times a month, and the income is not bad!

9. Membership system

In fact, it is a thankless thing to make a paid membership system. The number of people who pay is good. You can hire more people to maintain it. With few members, you can't afford to hire people. It is unthinkable for a person to serve a member for one or two years.

For example, Luo Ji's thinking is a membership system. Twenty thousand members * * charge a membership fee of 9.6 million yuan, and some members adopt a membership system, allowing members to participate in some sections for free or give away popular books and consulting services.

10, news client

The cost of news clients such as Sina/Sohu/Netease can reach 500- 1000. If the media produces 20 articles a month, it will also earn 20,000 yuan. In many cases, you can't just publish exclusive articles. Of course, if you concentrate on writing ten articles and eight articles on one platform, that will be tens of millions of income, and there are new advertisements and plans on the client, you may be able to do something extra.

1 1, publish a book

Some people with strong writing skills feel that they can publish their own books only if there are too few advertisements from the media platform, but this requires a fairly high writing skills. At present, there are also low-priced e-books, and many official accounts of Weibo and WeChat sell e-books.

12, "keeping a family" or jumping ship?

This is the relationship between many enterprises and the media at present. After the media has formed a certain brand value, it will be injected or acquired by some large institutions. It is common for the media to do well and then be poached and quit.

13, direct sales number

At present, some people directly resell WeChat official account or Weibo account. It is said that someone exchanged a WeChat official account of 200,000 users for an off-road vehicle worth 400,000.

14, offline activities

At present, there are many commonly used media activities: organizing online users to participate in offline activities, such as food can be shared through the media; For parties that can organize travel from the media, such offline activities can apply for sponsorship fees or venue support from merchants. If you don't want merchants to join, you can also charge reasonable fees to participants in the form of AA system.

15, other

In fact, there are many ways, of course, our self-media positioning suggestion: it is best to only recommend, not sell; Help others succeed, and you will make money; I'm trying my best to write a manuscript, and the copyright requirements are various. The future development direction is not big, so I want to create value for others!

These fifteen ways of making money from the media are often not single, but often mixed. Such as recruiting members, attracting a group of loyal users, and then providing them with online training or consulting services. For another example, some media seem to be members, but in fact it is a model called advertising fee prepayment. First, they charge everyone a membership fee, and then the merchants give them benefits. This method is ingenious. This is relatively high, you can learn!

Summary:

In the view of harmonious network marketing, fan economy has made the media full of emotional marketing. If you are an opinion leader, many opinion leaders can influence and drive many people. If you recommend each other again, the effect is very good.

No matter how much money people make from the media, they can even do their own media business as long as they can survive decently. In any case, it will be a successful transition from media to business.