What are some famous brand management companies in China that are doing a good job and have a good reputation! Please give me some examples. What's good about it, thanks!

The agency in the field of fast-moving products, especially in consumer goods, building materials and agricultural products and other industries to establish a complete database, has accumulated a wealth of industry information resources and corporate brand marketing strategic planning, strategy decomposition of the combat experience, while in the cross-industry successful experience to help support. Through cross-border marketing for enterprise development to broaden the channel and target audience. In the integration of online and offline marketing new mode of integration of August wisdom team unique way. Agut Consulting has given full play to its own advantages, in full cooperation with enterprises to create new brands, positioning of new brands, planning for new brand marketing or for the revitalization of the old brand to lay a good foundation. In the future, we will continue to assist the newly created enterprises to embark on the normal operation of the track, to assist the old enterprises to crack the bottlenecks encountered in the process of development, so as to promote the enterprise to a higher level of the development of the road!

One, AUGUST builds enterprise marketing organization

1, AUGUST builds marketing organization principle:

"Market-oriented, marketing as the core to give full play to the advantages of the marketing organization, to promote the integration of marketing organization of the enterprise resources". August consulting in the service enterprise marketing management consulting project based on the nature of the enterprise industry, consider the macro-market premise combined with the enterprise marketing environment, enterprise marketing management concepts, as well as the enterprise's own stage of development, scope of operation, business characteristics and other factors to define the organizational principles.

2, August construction of marketing organization:

"Define the marketing organization process, to determine the positions, pay attention to the construction of the performance appraisal system in order to enhance the intrinsic driving force of the marketing organization".

Enterprise marketing management organizational framework is the basis for all marketing organizations and activities, in full consideration of the company's marketing management organization and functional requirements under the premise of the corporate marketing management organizational framework needs to be gradually improved according to the specific requirements of the market and the actual situation of the enterprise, in the flattening in order to shorten the decision-making process under the premise of the setting of flexible incentive space. To ensure the adaptability of the marketing market as a foothold.

3, August strengthen marketing organization synergy:

"Strengthen the flexibility of the marketing organization, master the rhythm of the marketing organization process, to achieve synergy between the various departments of the marketing organization".

The process of resolving conflicts between the marketing department and the sales department has formed the basis of the modern marketing department, that is, the marketing decision-maker is fully responsible for, under the jurisdiction of all marketing functions, sales departments and service departments of the overall deployment, coordination.

4, Auguste briefly described the enterprise marketing organization VS the enterprise organization:

"The enterprise organization to lead the marketing organization, and serves the marketing organization, Auguste emphasized the enterprise's all-volunteer marketing concept".

The marketing organization is one of the core departments to satisfy the goals of the enterprise organization, the goals of the enterprise organization rely on the satisfaction of the target consumers to achieve, based on the marketing organization directly facing the market, customers and consumers, the other departments of the enterprise organization should be the marketing organization as a "customer" to satisfy, the marketing organization of the whole person referred to by Auguste Awareness, not all the staff to do marketing, but all the staff of the enterprise should be set up to serve the customer's consciousness, clear who is the department, and even my customers, myself or the department of all behavior, are to meet the needs of their own customers as the core.

Second, AUGUST perfect corporate product line planning

AUGUST organization that: corporate product strategy is based on the premise of marketing strategy and brand planning, market development-oriented; for the target consumer groups; to adjust the structure of the product line as the core; to optimize the portfolio of new products as a means of development, the formation of an effective product echelon. Comprehensively carry out the structural adjustment, improvement or optimization of the width, length, depth and relevance of the enterprise's product line.

1, AUGUST product line planning process:

First of all, we have to do is to clarify the product positioning. And then improve the product line structure, in order to clarify the respective tasks of various types of products, for enterprises to ensure that the volume, profit and lay the foundation for double income.

Secondly, the establishment of the product portfolio: which products are ready to achieve sales? Which products are to obtain the market and production? Which products are put in place to enhance the brand image? Which differentiated product combinations meet the needs of target consumers in the market segment?

Finally, to help companies recognize the product life cycle: based on the product life cycle of the organic product mix, in order to form a product group of interactive effects and complementary effects. Product life cycle and the development of product strategy and marketing strategy has a direct link, in order to make the enterprise product has a longer sales cycle, it is necessary to understand the use of the product life cycle, in the product on the market, to do the organic combination, targeting. Based on the product life cycle characteristics of different products in different periods of the sales strategy, in different life cycles of products in the Boston Matrix, respectively, to undertake different product tasks.

In the development period: sales of zero, the company's investment is increasing;

In the introduction of the period, sales are slow, the initial period is usually low or negative profits;

In the growth period, sales growth, profits also increased significantly;

In the maturity of the period, the profits reached the peak and then gradually downhill;

In the period of decline, the sales of the product is significantly decline, profits also slipped dramatically.

To carry out product range analysis, which to revitalize? Which ones should be upgraded? Which to delist?

Three, AUGUST build enterprise channel diversification

1, AUGUST consulting marketing channel strategy principles:

Marketing channel strategy is the integrated marketing planning in the top priority. It is important to reduce corporate costs and improve corporate competitiveness. With the market development into a new stage, the marketing channels of enterprises continue to undergo new changes, the old channel model has not been able to adapt to the changes in the situation. Including the direction of channel expansion, distribution network construction and management, regional market management, marketing channel self-control and radiation requirements.

Auguste Agency believes that: combined with different regions, channels and product characteristics, to build a diversified distribution channel operation mode, in order to maximize the output of the distribution channel. The diversified composite model of "region+product+channel". The choice of marketing channels directly affects other marketing decisions, such as product pricing. It is the same as product strategy, price strategy, promotion strategy, is the key to the success of the enterprise to open up the market, but also an important means to achieve sales and business objectives.

2, August Consulting selective marketing channels:

We all know that there are many types of channels (pathways), and the enterprise's resources are limited, is a direct channel or indirect channel, is a long channel or a short channel, is a wide channel or a narrow channel, is a single marketing channel and multi-marketing channels, or traditional marketing channels and vertical marketing channels. These before we carry out the depth of distribution should be comprehensively analyzed and screened after the selection, the development or innovative combination of marketing channel strategy suitable for service companies.

3, August Consulting to grasp the new trend of channel strategy:

First of all, the channel structure centered on the construction of the terminal market. In the past, enterprises focused on the top and middle of the sales channel, and then through the market speculation and the policy of large households to carry out sales work; when the market turned into a relatively saturated state, the requirements of the enterprise by the "management channel" to "management channel terminal".

Secondly, the channel members will develop into a corporate partnership. The traditional channel relationship is the pursuit of each other's individual interests as the goal, and in the partner sales channel, manufacturers and distributors relationship into an integrated operation, the realization of the manufacturers channel group control, so that the dispersed dealers to form an organic system, channel members to achieve their own or everyone's goals **** the same efforts.

Finally, the channel system from the traditional pyramid type to flatten, and flexible composite direction. Sales channels into a flat structure, that is, the sales channel is getting shorter and shorter, more and more sales outlets. Sales channels become shorter and more flexible, you can increase the control of the channel; more sales outlets, but effectively promote the sales volume of the product.

Four, how to guarantee the quality of consulting services?

1, perfect management system

Augute implement scientific, refined, digital management, and customers together to solve marketing problems. The company has established six management systems, vigorously promote the institutionalization of enterprises, the rule of law, the construction of intellectual culture, entrepreneurial spirit as the core of the corporate culture system, the promotion of distinctive corporate cultural activities, the purpose of the employee's career incentive system, the market for the goal of the quality of the quality management system for the promotion of the market, the purpose of improving the efficiency of the digital technology relying on the internal network of the office system, the integration of means of management brand to build a famous brand. To create a famous brand for the purpose of managing brand communication and management system, training, learning as the core of the human resources system, etc., this series of systems constitute a scientific, standardized, systematic, ahead of the leading management system of the AUGUST organization, relying on good management to make our services more standardized and stable.

2, August Consulting QA quality assurance system:

In order to protect the quality of services for customers, we have established a general manager, the professional director of each department of the QA team, each time for the customer to submit a program before the text according to the importance of the degree of the quality of the QA team rated scores, if it does not meet the output of qualified scores, the need for the producer to re-modify and each piece of work quality scores are accounted for in the staff. The quality score of each piece of work will be counted in the employee's end-of-month assessment, but also to carry out some necessary tests, including probing research in the market survey, the effectiveness of the program after the introduction of the assessment in the market to help the process of timely amendments, adjustments, and dissolve the customer's risk, so as to create the maximum market value for the customer.

Auguste provides professional and stable, continuous innovation in the continuous optimization of the team consulting services ......

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Augut International Brand Marketing Planning Agency-Mr. Cangshi originally provided.

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