What is the pain point of traditional retail industry?

Just like my experience of going to the mall, now more and more people are used to online shopping, and many offline shopping malls are also eager to be e-commerce. It can be seen that everyone is anxious about the consumption power and explosive growth of e-commerce users. The common phenomenon is that fewer people go to shopping malls, more people try on clothes in stores, and offline prices are higher than online ones, which have become the pain points for offline businesses to feel pressure.

To sum up, there are three points:

User behavior changes: offline has become a fitting room and experience place everywhere, and many people go online to buy it after experiencing it;

Online price shock: In recent years, the e-commerce companies that have emerged are all based on price wars, while price shopping is due to the strong investment background of major e-commerce, and they always "prey" and provide after-sales service by any means. Under the same circumstances, natural consumers will like e-commerce with low prices;

Home delivery experience: one difference between e-commerce and department stores is that one can deliver goods to your door by express delivery, and the other is that you need to go directly to the store to experience the purchase. Ordinary consumers will choose to shop in e-commerce because of the inconvenience of time. Nowadays, the express delivery industry is constantly optimizing its services, and many buyers are used to waking up every morning to sign for express delivery.