Traditional Culture Encyclopedia - Traditional virtues - How to distribute fast-moving drinks? I want to make my own drinks recently, mainly in small shops and restaurants? Because I haven't touched it before?

How to distribute fast-moving drinks? I want to make my own drinks recently, mainly in small shops and restaurants? Because I haven't touched it before?

The sales channels of beverages mainly include:

1, convenience stores (small shops, grocery stores);

2. Restaurants (food stalls, restaurants, restaurants, hotels);

3. Shang Chao (supermarket chains, hypermarkets);

4. Special channels (trains, cars, planes, tourist attractions, campus shops).

Generally speaking: more than 2, 3 and 4; Most channels need to pay various fees to enter and sell (because the competition in the beverage industry is really fierce, if the products you represent are not well-known brands, you don't even have the opportunity to pay).

In the 1 channel, it is rare to pay, but it is also difficult to distribute goods for free (for the same reason: whether there is a brand/whether there is an advertisement).

The difficulty of free distribution of goods from small to large is: township, county-level market, prefecture-level market, provincial-level city market and first-tier city market.

Because of limited resources, you want to start from a canteen or a restaurant, so all you can do is communicate with the bosses: how much is the purchase price, how much is the price, how many days I will pay a return visit, the way I will settle accounts with you, the selling point (i.e. features) of my products, and so on. (If you have any marketing activities or support, such as exhibition awards, gifts, POP posters and flags, please use them as appropriate).

Generally, there is no need to share profits with the boss, because the price system of such FMCG products has already been formulated by the manufacturer:

Ex-factory price: that is, the price on which you purchase goods (the goods of the manufacturer are given separately, and the purchase cost is generally not shared);

Second batch price: the price you sent to the wholesaler;

Delivery price: that is, the price you give to the sales terminal (the purchase price of grocery stores, supermarkets and restaurants);

Retail price: the selling price of grocery stores, supermarkets and restaurants (the price paid by consumers).

The occurrence of entrance fees and other expenses depends on the actual sales situation of different terminals, the boss's ideas, the rules of channels, the quality of customers and other actual conditions. In other words: analyze the specific situation.

Bad business, good luck! I hope I can help you a little! Please remember to give points if you are satisfied, thank you! ~