The insiders tell the truth, why is online tea much cheaper than physical stores? Is it reliable or not?

Because there are many people who like to drink tea, there are also many merchants selling tea. Every city has a large-scale tea city. With the rise of e-commerce, there are also many tea sellers online, so now people have many channels to buy and choose tea.

However, many people who often buy tea will find that tea sold online is generally much cheaper than physical stores, so buying tea online is not very reliable. I specifically asked people in the industry about this.

Why is online tea much cheaper than physical stores?

First, the operating cost of online stores People go to physical stores to buy tea. Basically, they all have to taste it before buying it. They have to go through the recommendation of the tea shop owner, and then make a few cups before deciding whether to buy. In this process, the owner of the physical store also has certain losses.

Physical stores need store rent, labor and decoration, so the operating cost of physical stores is naturally much higher than that of online stores. Because of the low sales cost, the tea sold in online stores is also cheaper than that in physical stores.

Second, people's habit of buying tea People like to buy tea first, so old tea customers like to choose physical stores to buy, which is why the longer the shops selling tea on the street generally operate, the better the business will be, because physical stores rely on repeat customers to sell tea. Selling tea is especially about credibility. Tea shops talk about "repeat customers". If it is shoddy, or the price is not clearly marked, then such a store will not last long.

"tea has no definite taste, and it is rare to taste." People who drink tea have their own familiar and favorite tastes. People who often drink tea will not change the variety of tea at will, and because they are already familiar with the taste of a tea, they can tell the pros and cons as soon as they enter. The biggest advantage of buying tea in a physical store is that it can be tasted. If it is shoddy or not to your taste, you will go to the boss to solve it. This is different from buying tea online. Online shopping for tea mainly depends on touching.

If you want to change tea drinkers' buying habits, you need to rely on the price advantage to compete with physical stores, which is also the reason why selling tea online is cheap.

Is it reliable to buy tea online?

First, online shopping for tea needs to polish your eyes. The biggest drawback of online shopping is that you can only "buy first and then buy later", so buying tea online can only rely on the reputation and conscience of merchants, and consumers should also keep their eyes open. The quality of tea is closely related to the growing environment, planting methods, picking methods and processing methods of tea trees, and the quality of tea is also related to the storage time of tea.

Famous tea and good tea are not too cheap online or offline because of their low output. If the tea advertised online is "famous tea" but the price is very low, there is no need to buy such tea at all.

You should also choose qualified tea merchants to buy tea online, and it is best to buy packaged tea, because tea is for direct drinking, and the country also has corresponding industry recommendation standards and food safety production licenses, which can be seen on the outer packaging of tea, so buying tea online should have the national recommendation standard GBT；; And food safety production license; Tea with shelf life and production date.

Second, if you encounter the following situations when buying tea online, don't buy anything marked with ancient tea: many people like to buy "ancient tea" now, thinking that the taste and quality of this kind of tea are extraordinary, but the ancient tea itself is few, and it is generally bought by powerful tea merchants, which is basically in short supply. Online selling tea itself is not competitive, so online boasting that it sells "ancient tea".

Wild tea: Because the wild tea tree grows naturally, the tea produced by this kind of tea tree is naturally better than that cultivated artificially. However, such wild tea can be said to be rare, and it is difficult to flow into the market and enter the hands of ordinary consumers. Therefore, it is basically incredible to label it as "wild tea" on the Internet.

Tea farmers sell tea directly: tea farmers rarely produce their own tea, even if they produce it in their own family workshops, it is difficult to produce it, and there is no inspection and hygiene license. It is impossible for such tea to flow into the market in large quantities, so the so-called direct selling of tea by tea farmers is just a "gimmick".

Famous tea: There are many well-known famous teas in tea, which are expensive because of scarce producing areas, and there are basically fixed consumer groups, that is, the demand for famous teas is basically in short supply. It is difficult for such tea to enter the hands of ordinary consumers, and there is no need to sell it online, so the "famous tea" sold online is fake tea in all likelihood.

Ridiculously cheap tea: "You get what you pay for", whether it is sold online or offline, the quality of tea is linked to the price. The ridiculously cheap tea is probably refurbished old tea or tea with additives. This kind of tea can't taste the taste of tea at all, which is likely to cause harm to the body.

Tea can be bought online, but no physical store can see or touch it. Therefore, although buying tea online is reliable, you may not be able to buy your favorite good tea, which is why old tea drinkers like to go to physical stores to buy tea.