Briefly describe the comparison between traditional e-commerce and m-commerce?

Traditional e-commerce is now in the stage of gradual recovery. Some people in the industry believe that mobile e-commerce, represented by mobile wallet, mobile banking and mobile micro-payment, is a new direction in the development of e-commerce and has a broad application prospect.

The comparison and difference between traditional e-commerce and m-commerce:

First: m-commerce is more suitable for mass business application

Since fixed network-based e-commerce and mobile commerce have different characteristics, m-commerce cannot completely replace traditional e-commerce, and the two are complementary to each other. The flexible and convenient characteristics of mobile communication determine that m-commerce should be located in the field of mass personal consumption and should provide mass business applications, so BtoC may become the main mode of m-commerce development. Free Essay Network

The future m-commerce market will mainly focus on the following aspects: automatic payment systems, including vending machines, parking meters, vending machines, etc.; semi-automatic payment systems, including cash registers in stores, cab meters, etc.; daily expense collection systems, including the collection of water, electricity, gas and other expenses, etc.; mobile Internet access payment systems, including Mobile Internet access payment system, including logging into the merchant's WAP site to shop, etc.

Second: Compared with traditional e-commerce, m-commerce has many unique advantages

With the characteristics of anytime and anywhere. Compared with traditional e-commerce, m-commerce's biggest feature is "anytime and anywhere" and "personalized". Traditional e-commerce has made people feel the convenience and fun brought by the network, but its limitation lies in the inconvenience of carrying desktop computers, while mobile e-commerce can make up for the shortcomings of traditional e-commerce, which allows people to buy lottery tickets, speculate on stocks, or shopping at any time, anywhere, and feel the unique business experience.

The scale of users is large. By the end of last year, China's Internet users have reached 94 million, the number of Internet computers reached 41.6 million. In contrast, China's cell phone users are now close to 400 million, the largest in the world. Obviously, from the point of view of the popularity of computers and cell phones, cell phones are far more than computers. And from the point of view of the user group, cell phone users basically contains the consumer market in the high-end users, while the traditional Internet users in the lack of ability to pay for young people. From this, it is easy to see that, to some extent, the cell phone as a carrier of mobile e-commerce, whether in the user scale, or in the user's ability to consume, are better than traditional e-commerce.

There is a better basis for identity authentication. For traditional e-commerce, the user's consumer credit is a major "bottleneck" affecting its development, and mobile e-commerce in this regard obviously has certain advantages. This is because the cell phone number has uniqueness, and the user information stored on the cell phone SIM card can determine the identity of a user. For m-commerce, this has the basis of credit authentication. In addition, compared with western countries, the current utilization rate of bank cards in China is not high, the commercial credit system is not yet sound, and the personal credit system is missing. The existence of real problems such as low utilization of bank cards and few outlets for their use have provided opportunities for the development of mobile e-commerce. Some experts believe that in our country, mobile terminals as the carrier of mobile micropayment, may replace credit cards, to make up for the absence of the entire social consumer credit system, become a new electronic payment method more easily accepted by the people.

Third: mobile e-commerce can effectively avoid the traditional e-commerce bubble

In recent years, the Internet economy is up and down, e-commerce had fallen into the trough. Some e-commerce site in the last round of network bubble quietly fell, the key is the traditional e-commerce lack of reality of the user base, no good profit model, built up a building without support for the cabinet in the air.

Unlike traditional e-commerce, mobile operators play a very important role in the development of mobile wallets, mobile banking and other mobile e-commerce. Mobile operators not only have a huge subscriber base, but also have a stable charging relationship and charging channels. More importantly, in recent years, domestic mobile operators have built up a mature industrial value chain for the development of mobile data business and a business operation mode of profit sharing with SPs, which creates favorable conditions for the development of mobile e-commerce business. In addition, at the beginning of the development of m-commerce, it will be mainly oriented to the mass market, which makes the development of m-commerce have a realistic fulcrum from the beginning. Therefore, in a certain sense, m-commerce can avoid the bubbles and twists and turns that occur in traditional e-commerce.